Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world's top five 5 media companies agency networks with 60,000+ employees across 146 countries.
dentsu leads the region in digital media trading. We generate more data, drive more audience engagement and track everything. We specialise in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser focused view on the implementation and integration of technology across our digital business.
Take the next step in your career now, scroll down to read the full role description and make your application.
We are looking for an entrepreneurial agency or client-side loyalty strategist looking for the next step in their career to join our growing team of customer experience strategy specialists. You will be part of a diverse team dedicated to providing insight, analysis and strategic vision as well as activation of strategic planning across channels.
You will need experience in developing and delivering loyalty, reward, contact and content strategies, building cross-channel customer journeys and translating great actionable insights into creative briefs and business cases. You will have an innate interest in the data that underpins your strategies and must be naturally curious about new channels and loyalty trends to keep our client recommendations at the forefront of industry best practice. Your ability to tell a story that captures the imagination of the client will be as important as understanding the analysis that your strategy is based on.
- Strong experience in client/agency side roles preferably with a focus on loyalty or retention programme design and optimisation
- Strong experience in customer journey planning – predominantly direct channels
- Confidence in working alongside our specialist teams to develop and present complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
- Strong foundational understanding of the use of data to both understand audiences and evaluate programme effectiveness, using this knowledge to plan future rewards, campaigns, content requirements and contact rules.
- The ability to write and deliver a compelling creative brief to the creative team and be able to objectively evaluate creative responses
- Experience defining and understanding customer audiences and needs based on behaviours, value, needs or socio demo criteria.
- Holistic understanding of how people engage with marketing and loyalty programmes and the cross-channel journeys they experience.
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
Full Time Jobs in London
Part Time Jobs in London
Account Management Jobs
Accounting Jobs
Administration Jobs
Advertising Jobs
Aerospace & Aviation Jobs
Agriculture Jobs
Architecture Jobs
Arts Jobs
Automotive Jobs
Banking Jobs
Charity & Volunteer Jobs
Cleaning Jobs
Construction Jobs
Consulting Jobs
Cosmetology Jobs
Creative Media & Design Jobs
Customer Service Jobs
Education Jobs
Energy Jobs
Engineering Jobs
Environmental Jobs
Facilities Jobs
Food & Hygiene Jobs
Financial Services Jobs
Government Jobs
Healthcare Jobs
Hospitality Jobs
Human Resources Jobs
Insurance Jobs
Internship Jobs
IT & Telecoms Jobs
Law Enforcement Jobs
Legal Jobs
Management Jobs
Manufacturing Jobs
Marketing Jobs
Military & Defence Jobs
Multilingual Jobs
Media Jobs
Oil & Gas Jobs
Part time Jobs
Pharmaceutical Jobs
PR Jobs
Project Management Jobs
Publishing Jobs
Purchasing & Procurement Jobs
Real Estate/Property Jobs
Recruitment Jobs
Retail Jobs
Sales Jobs
Services Jobs
Science Jobs
Security & Safety Jobs
Social Care Jobs
Sport & Fitness Jobs
Training Jobs
Transport & Logistics Jobs
Travel & Tourism Jobs
Veterinary & Animal Care Jobs
Warehouse Jobs
Work from home Jobs