Consumer Retail PR & Marketing Communications Manager

About UsBraintrust is a user-owned talent network that connects top-tier professionals with the world's leading enterprises. We prioritize transparency, eliminating middlemen and high markups, ensuring job-seekers are matched swiftly to innovative roles while clients benefit from unparalleled efficiency and quality.About The Hiring ProcessThe hiring process for this role involves completing your Braintrust profile, applying directly to the role on Braintrust, and undergoing a one-time screening to ensure you meet our vetted talent specifications. After this, the hiring team will contact you directly if they believe you are a suitable match.Our process isn't for everyone, that's intentional. If you believe that you are a top candidate for this job, please join our network to give yourself the opportunity to work with top companies.JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)LOCATION: Work from anywhere - Anytime | No timezone overlap requiredHOURLY RANGE: Our client is looking to pay $47.00 – $55.00/hrESTIMATED DURATION: 40/week - long termEXPERIENCE: 5-9 yearsBRAINTRUST JOB ID: 11874The OpportunityMinimum Required Skills7-10 years of experience in PR and/or Marketing Communications.Strong project management skills with the ability to drive execution at every stage.Excellent communication skills and the ability to build and maintain long-term relationships.Microsoft Office Suite proficiency.Agility and openness to adapt and innovate for maximum campaign efficacy.Preferred Skills:Agency experience is a strong plus.Experience and relationships with Consumer and Retail outlets and tier 1 news outlets.Successful execution of marketing campaigns for a professional services firm.Key Performance Indicators (KPIs)Public Relations:4+ speaking opportunities for the clients executives.2+ contributed articles/bylines in target Consumer/Retail publications.7+ media mentions.Thought Leadership Development:6+ viable thought leadership topics.What You'll Be Working OnResponsibilitiesLead the development and execution of public relations strategies for the Consumer and Retail cluster.Build and maintain relationships with key media outlets, securing coverage and thought leadership opportunities.Ensure active participation in key speaking engagements and contribute articles to tier 1 Consumer/Retail publications.Collaborate with internal stakeholders to align messaging and maintain consistent brand representation.Measure success against KPIs including speaking opportunities, contributed articles, and media mentions.Utilize industry news coverage and trends to identify key data and insights for thought leadership.Develop impactful and audience-focused content that is distinctive and thought-provoking.Collaborate with global and regional marketing teams to align with corporate campaigns and identify industry-specific initiatives.Leverage data insights to create compelling Points of View (POVs) that resonate with the target audience.Monitor and analyze Consumer and Retail trends, incorporating relevant insights into thought leadership development.Apply Now!NotesOur employers all have varying legal and geographic requirements for their roles, they trust Braintrust to find them the talent that meet their unique specifications. For that reason, this role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status. #J-18808-Ljbffr