Manager of Digital Marketing - 1 FT

Manager of Digital Marketing - 1 FT - (388)

Share this job as a link in your status update to LinkedIn.

Job Title

Manager of Digital Marketing - 1 FT

Job Type

Full-time

Shift Type

Day Shift

Travel

0 - 10%

# of Hires Needed

1

Category

Marketing

Location

Requisition #

388

Salary Range

$91,100.00 - $122,900.00

Closing Date

7/23/2024

Where You Will Succeed

Main Duties

Reporting to the Director of Marketing, this position develops and executes tailored digital marketing strategies to elevate the online presence of individual casino properties while driving member engagement and retention within the loyalty program.

Responsibilities include: Overseeing campaigns across various digital channels such as social media, email, and search engines to promote casino offerings, exclusive rewards, and targeted promotions. Leading a team of professionals to ensure high-quality and timely delivery/execution of digital marketing initiatives. Overseeing graphic design aspects, ensuring that visual content aligns with brand guidelines and resonates with the target audience. Increasing brand awareness, driving traffic and boosting member participation by optimizing campaign performance to maximize revenue for the entire organization. Managing digital channels and content creation. Developing and managing budgets, resources and timelines for marketing plans, proposals, campaign performance dashboard and strategic presentations. Leading staffing and performance management activities. Participating in other projects and activities as required, in support of SIGA’s priorities.

Conditions of Employment

• Successful candidates are subject to a background check as well are required to obtain and maintain a gaming employee Certificate of Registration from the Saskatchewan Liquor and Gaming Authority (SLGA)/Indigenous Gaming Regulators (IGR).
• The minimum age to work in a casino or any area where gaming can be seen is 19 years of age.
• Must possess valid Saskatchewan Driver’s License and acceptable driving record. 
• Some SIGA locations operate in a high sensory environment. You may be required to work in an environment where you will be exposed to tobacco smoke, high noise levels, flashing and blinking lights, and a congested workplace. 
• SIGA adheres to all occupational health and safety regulations and makes every effort to limit the adverse effects of these elements. 
• As our organization values employee and patron safety, SIGA has instituted a Drug & Alcohol policy for its employees.
• SIGA deems this position as a Safety-Sensitive position, which is therefore subject to Pre-Access, Post-Incident and Reasonable Cause – drug and alcohol testing. (remove if not applicable)
• Compliance with all regulatory requirements as may be applicable to your position including but not limited to both SLGA requirements and the Anti-Money Laundering requirements set out in the Proceeds of Crime (Money Laundering) and Terrorist Financing Act and regulations and policies made thereunder by Canada and FINTRAC.
   

Education 

• Successful completion of a four-year bachelor’s degree in Business Administration, Commerce or Communication, with a specialization in Marketing. 
• Certification in Project Management or Social Media is an asset.

Experience

• A minimum of 4 years’ experience in Digital Marketing or a related field, with demonstrated success in developing and implementing digital marketing strategies.
• Experience with Digital Marketing tools such as Google Ads, Facebook Ads Manager, email marketing platforms.
• Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles and best practices.
• Project Management experience would be an asset.
• Experience with graphic design software would be an asset. 

Why SIGA? 

At SIGA we focus on quality of life and an inclusive work environment that embodies a strong sense of belonging. As a non-profit, 100% of our net income goes back to our communities. 

Be a part of a game-changing First Nation organization that gives back! 

SIGA is one of the 2024 recipients of the Saskatchewan Top 100 Employers award. We are honored to receive this award and proud to be a game-changing employer!

Apply today!

Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.