Social Media Marketing Manager

Our Brand: Maplelea is a line of Canadian-themed 18-inch play dolls with story journals, accessories, and matching clothing for dolls, kids, and families that celebrates our country’s spirit and identity.We are also the Canadian distributor of Ruby Red, a line of collectible vinyl dolls.Our CompanyWe are a founder-led, small business with an elaborate proprietary product line that rivals a toy company giant.We design our own product, have it made in domestic and overseas factories, market it direct-to-consumer via a paper catalogue and digital media, and fulfil orders from our own warehouse.This is a hands-on, in-house marketing position at our office/warehouse in Newmarket, ON.Our mission: Based on the knowledge that toys and books can be powerful educational tools, Maplelea was developed to entertain and enlighten. Our mission is to make a difference in the lives of Canadian kids by providing age-appropriate dolls and activity products that promote creative play and healthy active lifestyles, while fostering a love and interest in Canadian culture, heritage, and geography.The opportunityWe know what we want in the way of digital marketing. We just need you to adapt and execute the plan with your own creativity and gusto.You will come to us with proven design and social media skills and will hone them with access to an external mastermind program. It will provide you with instructional resources and direct access to a variety of Shopify marketing experts on a regular basis. You can learn from experts to grow your skills while adapting a proven marketing program to meet the needs of our brand.Reporting to the president/founder in a small company, you will be right in the thick of things. The work you do will have an immediate and significant impact on the success of the brand.TasksExecute an extensive digital marketing program for this holiday season and beyond.Create the assets needed for the marketing program in various formats using Canva.Implement the assets on the various platforms, initially mostly FB and IG, but will expand to Pinterest, YouTube, and others.Create and update website content to support marketing efforts.Use Klaviyo to manage and grow our extensive email list.Create occasional offline print materials.Use, in creative ways, the wonderful UCG (photos and photo stories) that our superfans send to us.Skills and traits needed:An interest in dolls and pride in our Canadian identity.An understanding of our two target markets:Smart parents who think carefully about the playthings they give their child, andEnthusiastic adult doll collectors.A creative flair for design, writing, and content creation.Very good to excellent knowledge of Canva and Klaviyo.Knowledge of Shopify is a bonus.Experience in content creation for social media.Very good to excellent knowledge of Facebook/Instagram organic and paid media implementation and analysis.To apply for the job: Include with your resume a short cover letter that tells us what appeals to you about this job, our company, and/or brand. The cover letter is essential.We can offer:The opportunity to be significantly involved in, and learn from, the operation of a product-based ecommerce business with a fun, proprietary brand.The opportunity to have your work directly impact the success of the company.The opportunity to hone your skills and learn from the best through access to the mastermind program to which we subscribe.There will be some support with content creation from our part-time seasonal digital content creator.We will consider staffing this position at a junior, intermediate, or senior level.Competitive salary.Full-time, regular work hours, Monday to Friday. We may consider slightly shorter hours to accommodate child-care schedules, for the right candidate. #J-18808-Ljbffr