Partner Marketing Strategy Lead - Vice President

Company:  Marketo, an Adobe Company
Location: Old Toronto
Closing Date: 20/10/2024
Salary: £100 - £125 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
J.P. Morgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. Role Summary The Vice President of Partner Marketing will lead the development, execution and measurement of revenue-generating co-marketing programs with Partners. This role will play a key role in driving growth by leveraging different types of partners to promote our payment solutions to small, medium, and enterprise-size businesses. Responsibilities Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth. Create world-class co-marketing programs that scale lead generation and brand awareness. Drive new merchant acquisition by developing a data driven, integrated annual partner marketing plan to exceed business objectives. Foster cross-functional collaboration and support with Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics. Focus on the conversion funnel to optimize placement and performance to drive new growth, engage current clients and retain likely-to-churn merchants. Develop and execute multi-channel acquisition strategy via partners through client facing content, events, webinars, landing pages, direct mail, and campaign collateral. Leverage partner profitability and profit potential to identify, quantify, and prioritize opportunities by partner. Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally. Be an expert in our partners and their needs, representing the voice of our partner to cross-functional teams. Required Experience 5+ years of experience in B2B Partner / Channel Marketing; prior experience in Payments, E-commerce, Financial Services, and Retail preferred. 5+ years of marketing experience driving ROI-based B2B marketing programs. Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels. Strong strategic marketing and creative thinking capabilities. Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams. Proven effectiveness in presenting and influencing at the executive level. Self-motivated with strong organizational skills, attention to detail and analytical aptitude. Strong project management skills and ability to handle multiple projects simultaneously. Bachelor degree required, Master’s degree preferred. Who You Are All around amazing person who inspires those around them. Passionate for small, mid-market, and enterprise business customers. Excellent communicator with stellar listening, analytical, and problem solving skills. Experienced people manager who can build and inspire strong teams. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. Primary Location: Canada, Toronto (Consumers Road) Organization Chase Payment Solutions Schedule Full-time Job Type Standard Employee Status Regular #J-18808-Ljbffr
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