Marketing Director, Partner & Strategic Marketing

About us: Drivewyze is more than just a tech company – we are a connected truck solutions leader revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system. We are on a mission to revolutionize highway safety and efficiency and looking for great talent to be part of our success story! About the role: This role will position Drivewyze as a technology leader through a mix of B2B marketing, account based marketing, and strategic engagement through channels focused within the trucking industry verticals. As a key member of the revenue organization, this role will be instrumental in taking our marketing and lead generation activities to the next level. Location: Edmonton, AB (Remote) Report to: VP, Marketing Job accountabilities: This role will be accountable to develop and execute a marketing strategy focused on the enterprise-level market segment aligned to the organization’s strategy, business objectives, and goals. Leading a small team focused on supporting strategic ABM and partner marketing efforts through campaign development and execution, market research, and partner and strategic event management, it has a hyper-focus on lead acquisition, conversion optimization, and funnel management, and knows what levers to push to accelerate results and drive ROI. This includes: Formulating and executing quarterly marketing plans and campaigns to grow revenue within the Strategic segment (large companies), working closely with the Strategic Accounts sales team on ABM strategy and execution, including custom presentation and reporting materials, customized ABM based outreach, and strategic events.Working closely with the Business Development team and our Enterprise technology partners, on campaigns to generate leads specifically in the Enterprise Partner segment, via campaigns deployed in collaboration with partners, as facilitated by partners, or via direct marketing efforts to fill the Enterprise partner funnel; also, the development and execution of partner contests and spiffs.Supporting the Drivewyze Partner Account Management team in executing on funnel filling marketing campaigns through our reseller, referral and second tier technology partners, in a scalable way.Creating significant quarterly long-life lead generating campaigns such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment, as well as through our digital and social marketing channels to our small, medium, and large market segments, and which can support our programmatic ABM campaigns to help improve lead to opportunity conversion.Accelerating the achievement of revenue and growth targets through successful market funnel forecasting and demand generation campaigns.Mobilizing a growth and data-driven mindset and utilizing analytics and reporting to set direction and measure progress. This includes ensuring the right metrics and automation are in place to identify and address funnel sticking points and improve conversion rates.Exploring new markets and mobilizing strategic campaigns that expand reach and grow leads. Spotting marketplace trends and capitalizing on new opportunities will be critical.Using insights, feedback, trends, market analytics, and industry best practices to guide tactics, initiatives, and future campaigns. What you bring:5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business. Preference will be given to those with experience marketing a SaaS product.Previous experience managing enterprise lead generation and marketing campaigns.Previous partner marketing experience.Account Base Marketing (ABM) experience.Expertise in working with executive level partner and customer representatives.Strong writing and communications skills.Strong interpersonal skills and ability to collaborate with cross-function teams as highlighted by your successful experience managing strategic cross-functional projects and process changes. Not sure if you qualify? Consider applying anyways! We know great talent may come from various workplace experiences and backgrounds. A better future depends on new and diverse voices at the table. We'd love to hear from you! By joining us, you will enjoy:Great people to work within an inclusive and collaborative culture.Flexible work options.Open vacation program with unlimited vacation days.Competitive compensation package, including benefits and employee stock options.Opportunities to make your mark, experience growth, professional development, and advancement within the company.Employee recognition and referral programs.Social initiatives- virtual games and contests, pickle ball, basketball, ping pong, foosball, darts, you name your game! Work with us because you believe in what we do. Want to be part of a team whose mission is to save lives by reducing commercial transportation fatalities? How about being part of a tech company that continues to disrupt the industry with new ideas? Although technically, we have been in business for almost 20 years, we are proud to have maintained a start-up feel with each team member acting like owners modeling our values: Create Exceptional Experiences. Think like a customer, colleague, partner, and stakeholder. Strive to go above and beyond and have a positive impact on others.Drive to Succeed. Be purposeful and accountable. Persevere through challenges and seek ways to enable success. Operate with speed, agility, and excellence.Empower and Lead. Take the initiative and be proactive. Identify problems quickly and help tackle them. Have a voice, share ideas, and give constructive feedback. Encourage others to do the same.Disrupt Creatively. Be curious, explore ideas without bias, and fearlessly try new things—Foster innovation with diversity of thought. Merit ideas, not titles, and learn from failure.Cultivate Relationships. Build credibility and influence with integrity, honesty, and commitment. Seek win-win outcomes and lead with transparency and high ethical standards.Raise the Bar. Continually improve and grow. Build for the future, develop capability, and help others to learn. Take risks and aim high. Don’t iterate when you can change the game.Play as a Team. Navigate with genuine care, respect, and inclusiveness. Create momentum through time-saving collaborative partnerships. Celebrate successes and have fun. Our Journey and Culture As an organization, our innovative and collaborative culture is woven into the fabric of our DNA and seen through our interactions. Our teams work together to solve problems that have a real-world impact, with all voices being heard at the table, and we believe respectful and inclusive idea-sharing is fundamental to our ability to continue to push into uncharted territories. Our roots are deep, with almost 20 years of cultivating relationships and expertise. Our footprint across North America is a testimony of our ability to disrupt the industry and change the game. Our incredible journey has been built with teamwork, creativity, and humbly brilliant people ready and willing to explore new possibilities together. Drivewyze is an equal-opportunity employer. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, or protected veteran status. #J-18808-Ljbffr