Marketing Team Lead

Job DescriptionPosition : Marketing Team Lead Job Number : 1019603 BLocation : Calgary, ABType : Full-time, permanentStart Date : ImmediatelyWage and Allowance: Competitive Market Wage and Car AllowanceBenefits:50% Rental DiscountCompany Paid Dental, Vision and Health Care Benefits (including family)Group Benefits- Short & Long Term Disabilities, AD&D, Life insurance (including family)Opportunity for Growth, Investment in TrainingThe CompanyMainstreet Equity Corporation is a distinguished real estate company which is publicly traded on Toronto Stock Exchange (TSX). Its business focus is on acquisition & upgrading of residential properties and managing its own portfolio of over 18,000 residential apartments in six major cities across Canada.Position SummaryMarketing Team lead will be responsible for developing, implementing and executing strategic marketing plans for the company. He/she will be working with the executive team to determine budgets and targets and for developing strategies to drive innovation He/She will be responsible for Investor Relations (IR), Marketing and Advertising and Communication & Digital Media teams. The responsibilities of the position involves: Develop consistent multi-channel content marketing program that is tied to business objectives (brand, lead generation, conversion). Develop an in-depth understanding of customer segments, their needs and key drivers for engagementDevelop social media strategies and priorities Oversee the preparation and editing of organizational publications including newsletters, shareholder reports etcManage measurement of all marketing campaigns and analyze all marketing efforts, traffic, lead generation, leasing activity, alongside SEM/SEO to ensure that campaign targets are met Overall responsibility for brand management and corporate identity. Drive and grow Mainstreet’s brand through all core channels, content strategy, social media channels, direct email campaigns and moreEnsuring effective, branded marketing communications including the company website, print communication, and advertising.Understand and assess core marketing opportunities to proactively determine how to develop a brand narrative/positioning and drive demand to new tenants and maintain legacy tenantsPlanning and implementing promotional campaignsQualifications and RequirementsEssential Qualifications:A university degree in marketing, communications, public relations, or in a related field.Minimum of 5 years of proven traditional media, digital and social media, graphic designs, advertisement, content writing and marketing within the real estate industry, hospitality industry or a comparable sector.Strong knowledge base of digital channel communication.Expert in the internet and social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach.Experience with creating compelling messages for different target demographics.Audience development and subscription strategies experience a plus.Experience managing multiple functions simultaneouslySkills Required :Business Communication & Digital CommunicationBusiness AnalysisBrand DevelopmentAdvertisement & MarketingNeeds AnalysisVisual ManagementMarketing Material PreparationProposal WritingAudience AnalysisCRM KnowledgeUnderstanding of SEO & SEMHuman Resources Mainstreet Equity CorporationCorporate Head Office305-10 Ave SE, Calgary, Alberta T2G 0W2Fax: 403-266-8867 * Mainstreet Equity Corporation is an equal opportunity employer