Marketing ecommerce Executive
Salary circa £25,000 dependent on skills and experience
Location: Doncaster, DN10
Permanent, Full time
About us:
Robinsons Bawtry Ltd is a fast-growing retail business, known for its vibrant bricks-and-mortar store in Bawtry and a thriving online presence. We are on the lookout for an experienced and forward-thinking Marketing ecommerce Executive to lead our digital strategy and help us reach new heights. If you're passionate about eCommerce and ready to make an impact, we want to hear from you.
Role Overview:
As our Marketing ecommerce Executive, you will be at the forefront of our digital strategy, leading and executing plans to improve our Shopify website, drive revenue growth, and improve customer retention. You will work closely with the Business Manager and a friendly, supportive team to develop brand awareness, manage online operations, and exceed our ambitious sales targets.
Responsibilities:
- Lead the creation and implementation of a comprehensive eCommerce strategy that aligns with our business goals. Stay ahead of market trends and competitor activities to identify new growth opportunities.
- Oversee the daily operations of our Shopify website, ensuring it’s user-friendly, visually appealing, and optimised for SEO. Handle product listings, inventory management, and technical enhancements.
- Take charge of picking, packing, and shipping all incoming orders via our Royal Mail portal. Manage returns efficiently to maintain customer satisfaction.
- Analyse sales data to identify opportunities for improvement. Implement strategies to maximise conversion rates, average order value, and customer retention.
- Collaborate with our marketing team to develop and execute online marketing campaigns, promotions, and social media content. Generate engaging promotional emails using Mailchimp.
- Ensure accurate and up-to-date product listings on the eCommerce platform. Optimise product categorisation and filtering to enhance the shopping experience.
- Continuously improve the online shopping experience by enhancing website features, optimising checkout processes, and streamlining customer service.
- Monitor and analyse key performance indicators (KPIs) related to eCommerce operations. Generate monthly reports with insights and recommendations for management.
- Handle customer inquiries and feedback efficiently, ensuring a positive customer experience.
Experience/Skills
- 2+ years of experience managing a D2C website.
- Proven experience with Shopify.
- A track record of driving significant sales growth.
- Strong analytical skills with the ability to use data-driven insights to inform decisions.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, vibrant environment.
- A team player who enjoys working with others.
To apply for this Marketing ecommerce Executive role, please send your CV and a cover letter outlining your suitability for the role.
INDHS