Company:
Guided Talent
Location: Cheltenham
Closing Date: 27/11/2024
Salary: £24,000 - £30,000 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job Title: Marketing Executive
Location: Cheltenham
Salary: £24,000 - £30,000 per annum
Job Overview:
Our client, a dynamic and innovative company based in Cheltenham, is seeking a motivated Marketing Executive to join their team. The ideal candidate will play a key role in driving marketing initiatives and enhancing the company’s online presence. The successful applicant should have experience in social media management, content creation, and e-commerce, along with relevant qualifications in marketing and a strong understanding of digital marketing strategies.
Key Responsibilities:
* Manage and develop the company’s social media platforms (including Facebook, Instagram, Twitter, LinkedIn), creating engaging and shareable content that resonates with target audiences.
* Design and implement effective marketing campaigns to drive traffic to the e-commerce site, optimise conversions, and increase sales.
* Collaborate with the marketing team to create high-quality written and visual content for various platforms, including blogs, email newsletters, and website copy.
* Monitor, analyse, and report on the performance of social media and e-commerce activities, providing insights and recommendations for continuous improvement.
* Implement SEO best practices to enhance website visibility and organic search rankings, ensuring content is optimised for relevant keywords.
* Conduct keyword research and competitor analysis to inform marketing strategies and improve search engine optimisation (SEO).
* Stay up-to-date with the latest trends in digital marketing, social media, and e-commerce, implementing best practices to enhance overall marketing strategies.
* Support the planning and execution of promotional events, campaigns, and product launches.
* Assist with customer engagement strategies to build brand loyalty, enhance the customer experience, and drive repeat business.
Requirements:
* Proven experience in social media management and content creation.
* Relevant qualifications in marketing (e.g., degree, diploma, or professional certification).
* Solid understanding of e-commerce principles, digital marketing tools, and best practices.
* Knowledge of SEO optimisation techniques and familiarity with analytics platforms (such as Google Analytics).
* Excellent written and verbal communication skills, with a keen eye for detail.
* Creative mindset with the ability to generate innovative ideas and solutions.
* Strong organisational skills and the ability to manage multiple projects simultaneously
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