Copywriter

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. 

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. 

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

THE POSITION

As a Copywriter you’re a dynamic, short-form storyteller. You understand the importance of insight-driven ideas, bring clarity and humanity to complicated concepts and deliver emotive copy that resonates with the target audience and delivers intended business outcomes. In this role, you will be expected to understand Maple’s product messaging and brand voice and be able to apply it to a variety of formats and channels, including but not limited to email, on-platform (app, mobile web/web,) and sales collateral. If you have experience producing attention-grabbing short-form content that people choose to spend time with, we want to hear from you. 

Collaborating closely with stakeholders from Communications, Product Marketing, Growth Marketing, and Business Development, you will distill creative briefs to ensure alignment on objectives and core messages. As a Copywriter, you will be accountable for quickly and accurately turning around high-quality, meaningful copy that not only meets brand and editorial standards but also significantly contributes to the company's growth and scalability. Moreover, you'll stay updated on emerging industry trends, conduct competitive analysis, and uphold brand editorial guidelines, accessibility standards, and regulatory requirements.

Critical to success in this role will be your ability to communicate concepts and ideas through short-form formats that are aligned to a broader content strategy and reflect brand personality and voice. You are an exceptional communicator, writing in a clear, concise, and convincing manner. You are confident in presenting and expressing your creative thinking and are experienced in managing stakeholder feedback and expectations. You have a proven ability to manage project intake of copy-related requests, manage timelines and ensure all key milestones are met, anticipate and manage any potential blockers, and proactively find solutions across lo-fi concept development, production and delivery phases. 

Note: a healthcare background is not required for this position, however, it’s an asset. 

12-18 MONTH DELIVERABLES

To realize the company’s growth mandate, within the first 90 days, you will develop a deep understanding of our product, business, cross-team and cross-functional processes to champion a customer-first approach to understanding our customer journeys across B2B, B2I, and B2C to optimize customer-facing copy at all touchpoints. You will collaborate with the Copy Lead to develop strong stewardship of the brand voice and editorial guidelines. You will focus on testing and iterating short-form copy across multiple touchpoints, including in-app and web copy, demand gen and sales enablement. 

In the next 12 to 18 months, you will focus on scaling and increasing velocity and consistently deliver a results-driven and emotive copy to drive intended business results. You will leverage insights gained to refine and optimize our customer-facing communications to ensure alignment and coherence in messaging across all touchpoints. Through rigorous testing and iteration, you will continuously enhance the effectiveness of our short-form copy, refining it to resonate deeply with our diverse audience segments solidifying the company’s position as a leader in the market.

CANDIDATE PROFILE

• The ideal candidate is a strong written and verbal storyteller with a proven customer-first approach. They possess three or more years of copywriting experience with best practices across multiple channels, including but not limited to email, on-platform (app, mobile web/web,) sales collateral, paid performance marketing, and more. 
• The candidate has proven fluency in verbal and written English and the ability to edit and proofread content. 
• They are comfortable using or learning digital tools and platforms, including collaboration tools (Google Workspace, Slack, Figma), content management systems (WordPress) and project management software (Asana). Previous experience working in an agile Sprint environment is an asset. 
• The candidate possesses a Bachelor’s degree in Marketing, Communications, or Journalism, has worked in a creative agency or a related field, and can identify strong ideas and execute creative strategy. 
• The ideal candidate has a demonstrated ability to craft persuasive and engaging copy that resonates with the target audience to drive desired business actions. The candidate is able to quickly understand and evaluate the industry, become familiar with relevant terminology and trends, see the big picture (including understanding the overall marketplace and what is happening in virtual care in Canada and globally), and offer new ways to deliver value and breakthrough thinking when it comes to creating compelling, emotive and memorable copy.
• The ideal candidate is skilled at their craft and can manage multiple projects simultaneously, prioritizing tasks effectively, and overcoming challenges while maintaining organization, adhering to budgets, and meeting deadlines.
• Previous experience in writing for web and software applications, preferably within a B2B/B2B tech environment, is considered an asset. 

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know. 

KEY COMPETENCIES

• Exceptional Writing Skills
• Creative Thinking
• Brand Awareness
• SEO & Digital Content 
• Research Skills
• Communication
• Time Management
• Cross-functional Collaboration 

The Maple team is: 

• Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community. 
• Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization. 
• United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life. 
• Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals. 

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:

• Health and dental benefits, insurance: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more. 
• Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).
• Dedicated Wellness Budget: Spend your budget on activities that support your physical and mental wellness. 
• Maple Coverage: You’ll get unlimited access to Maple for primary care, and a package of therapy consultations.
• Paid Health Days: In addition to paid vacation, you’ll receive 10 Paid Health Days for you to use when you’re suddenly feeling sick and unable to work, whether it’s a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs. 
• Pregnancy and Parental Leave: We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility. 
• Professional Development Budget: We encourage all team members to seek opportunities for growth and learning to support professional development. That’s why your Branch Out Budget (“BOB”) is designed to reimburse you for expenses related to any meaningful professional development opportunities. 

• Job type: Full-time
• Hiring manager: Director of Content 
• Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2