Marketing Director

Basics Based in:Paris area Contract:Full-time permanent contract Manager:Agop, CEO Team:Marketing Shipup is a 50+ people company that envisions a world where brands keep their promises along the entire customer journey.That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase — so they increase brand loyalty and save support costs.We work with 300+ brands in Europe and North America, including some very successful digital native brands (Cheerz, Blissim, Withings, Feed Ssense, A.P.C. …) while others are larger, more traditional accounts (Leclerc, Carrefour, Go Sport, Yves Rocher, Zadig & Voltaire, Petit Bateau, etc…).In 2022: Shipup announced that Global Blue had acquired a majority stake in the company while staying an independent structure.Job descriptionThis critical role will have a significant impact on Shipup's growth.As a key member of our leadership team, you'll report directly to our CEO and be part of the ExCom to influence the direction of Shipup's company strategy.Your mainmain mission will be to create and nurture demand in our SMB market through new opportunities and expansion, in collaboration with our Sales Director and our Head of Ops.As you succeed, you'll also develop innovative engagement and renewal marketing strategies with our customer success and product marketing teamsHere are some of thekey responsibilities : Chief Market Officer:stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our overall market positioning. Refine target personas, validate messaging, and identify optimal marketing channels to evangelise the problem we're solving, not just the product. Customer acquisition:develop and execute effective demand generation and nurturing strategies across the most effective channels including the website, digital advertising, email, webinars, events and social media. Innovation & testing:identify and launch demand gen experimentations with the growth manager to help Shipup become the number one destination for post-purchase solutions. Team leadership:lead a high-performing team of four people, providing mentorship, guidance, and support. Cross-functional collaboration:work closely with sales and operations to optimise lead quality, demand volume, and nurturing for maximum conversion. Performance analysis:collaborate with the marketing performance manager to forecast, measure, analyse, and report, with a focus on the impact of demand activities on the sales pipeline, revenue, sales cycle length, and customer acquisition cost (CAC) efficiency. Budget management: Develop and manage the budget effectively to improve spending efficiency and drive expansionary revenue. Our teamYou’ll lead our marketing team composed of four people: Jingyu XU,ourHead of Performance Joseph,our Content & SEO Manager Costel,our Creative Director Caroline,ourField Marketing and Partnership Manager Our stackMarketing Hubspot Google Ads Linkedin Adobe Creative Cloud Gartner Livestorm Supermetrics Tolstoy Webflow Userled Global Slack, messaging platform Notion, collaboration platform PayFit, payroll & compliance for french talents Lattice, people success platform Deel, payroll & compliance for international talents Metabase, business intelligence platform What you have...For this role, we believe success will rely on the ability to balance between strategic thinking and operational topics, a talent for driving demand generation, and strong leadership skills to offer a vision and inspire an international team.You could be a good fit if You have strong experience(s) in B2B SaaS marketing for demand generation. You are business and results-oriented with a proventrack record of driving pipeline growth and revenue. You have experience in leading marketing teams, with the ability to build, inspire, and lead a high-performing team. You have experience with refining market positioning, creating personas and customer segmentation, validating messaging, identifying optimal marketing channels. You have a multi-channel approach mindset with aproven expertise in creating and executing multi-touch, multi-channel marketing programs (website, digital advertising, email, webinars, events, social media). You excel in cross-functional collaboration with proven ability to align and drive common initiatives, specifically with the sales and operations teams. You know how to juggle between strategic andoperational levels You possess an experimentation mindset in which you understand the importance of testing and scaling what works. Youcan prioritise tests and find ways to implement them quickly. What you’ll get… International : we acknowledge our differences and celebrate them. D&I in our place of work is something we require every employee to champion. People-centric company : our people matter, work-life balance is important at Shipup. Our employees talk about it here. Startup spirit & structured environment : an environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear business visionRecruitment process? 30-45 min l Screening interview with Quentin, our Talent Acquisition ManagerTo better understand your career plan and answer any of your questions 01:15 l Topgrading interview with Agop, our CEOTo better understand your background & verify main position-relatedskills01:00 l Technical interviewTo evaluate your technicalskills 01:00 l Peers interviewTo evaluate your leadership & cross-collaboration skills Meet the teamTo ensure alignment with the team and our company cultureEnd notesIf you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come to work every day.Shipup is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr