Director, Digital & Content Marketing

Director, Digital & Content MarketingElement employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Director, Digital & Content MarketingWhat We NeedWe are looking for a Director, Digital & Content Marketing to join Element Fleet Management in a unique industry and at a rapidly growing organization.Are you:A Digital & Content Marketing Leader with 10+ years of success in the field?Looking for an exciting opportunity in a rapidly evolving, industry leading company?The Director of Digital Marketing is a strategic leader responsible for driving the organization's digital and content marketing efforts. They oversee the development and execution of digital and content strategies, ensuring alignment with business goals. This role combines creativity, data-driven decision-making, and technical expertise to enhance brand visibility, engage audiences, and drive revenue growth.A Day in the LifeDigital Strategy Development and Marketing OperationsDevelop and implement a comprehensive digital marketing strategy that integrates with overall business objectives.Oversee the day-to-day marketing operations, including campaign planning, execution, and performance tracking.Identify key performance indicators (KPIs) and track digital marketing performance.Stay informed about industry trends, emerging technologies, and best practices.Content MarketingLead content strategy, creation, and distribution across digital channels.Collaborate with content creators, designers, and SEO specialists to produce high-quality, engaging content.Optimize content for search engines and user experience.Digital AdvertisingOversee paid media campaigns (PPC, display, social media advertising).Allocate budgets effectively and optimize ad spend.Analyze ad performance metrics and adjust targeting strategies.Web and UX OptimizationCollaborate with web development teams to enhance website functionality, user experience, and conversion rates.Implement A/B testing and analyze user behavior to improve site performance and conversion.Analytics and ReportingRegularly analyze digital marketing data to measure success and identify areas for improvement.Prepare reports for senior leadership, highlighting key insights and actionable recommendations.Team LeadershipManage a team of digital marketers, content creators, and analysts.Foster a collaborative and innovative work environment.Provide mentorship and professional development opportunities.Qualifications10+ years of progressive digital and content marketing experience.Post-Secondary education in Marketing or Business.Proven experience in digital marketing, including content creation and campaign analytics.Knowledge & CompetenciesStrong leadership skills and ability to drive cross-functional collaboration.Deep understanding of SEO, SEM, social media, and content marketing strategy and best practices.Excellent communication, analytical, and problem-solving abilities.Influencing skills.Agility and ability to stay updated with the latest digital marketing trends.What’s in it for You• A culture of innovation, empowerment, decision-making, and accountability.• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness.• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays).Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors.About UsElement Fleet Management is the global leader in the fleet management industry, providing a full suite of customized services and consulting for our clients with commercial vehicle fleets. We offer our clients everything from streamlined vehicle purchasing and technology solutions to personalized driver safety resources. We simplify fleet management so that our clients are free to achieve their business goals, knowing that their vehicles are in good hands. #J-18808-Ljbffr