Head of Sales

The Animal People Recruitment Company is proud to be exclusively managing the search for a Head of Direct Sales on behalf of one of the UK's fastest-growing pet food brands. This innovative company is revolutionising the pet food industry with its commitment to high-quality, nutritious, and ethically sourced products. As they continue to expand, they are seeking a dynamic and driven individual to join their team and lead their direct sales efforts.   As the Head of Direct Sales, you will play a pivotal role in shaping the future of this brand's direct sales channel. Working closely with the CEO, you will develop and execute a comprehensive sales strategy that aligns with the company’s ambitious growth objectives. This role will focus on recruitment, events management, training, and technology.   We are looking for someone who is not only proactive and hands-on but also has a strong track record in driving sales growth. Experience in the FMCG sector is essential, as is a passion for the pet industry. You will be responsible for identifying opportunities to enhance the brand’s subscription business and ensuring it remains competitive in the market.   As Head of Direct Sales you will: Lead and develop the direct sales channel, establishing KPIs and tracking customer acquisition costs. Manage events, brand ambassadors, and recruitment to build a robust sales team. Oversee daily team management and training to drive high performance. Collaborate with the leadership team to create accurate sales forecasts. Ensure seamless execution of direct sales activities in collaboration with operations and marketing teams. Provide detailed sales reports and insights to the Head of Finance and wider team. We would love to hear from candidates who have: 4+ years of experience in direct sales, preferably within the FMCG or industry. Strong connections and experience with team building and event networks. Proven track record as a new business developer and team leader. Analytical skills with experience in forecasting and KPI management. Experience managing a direct sales events calendar and budget. Passion for the pets and commitment to delivering exceptional service. Based in London, UK, with a full driving licence and the ability to travel extensively across the UK. Whilst experience within the pet industry would be great it is not essential as long as you are an animal lover!   What our client will offer you: Competitive salary of £80k+ plus options, with opportunities for performance-based increases. Flexible compensation package, including car allowance, commission structures, or additional equity. A comprehensive benefits package designed to support your success and well-being. Generous holiday allowance, plus additional leave for special occasions. Opportunities for professional growth, including personal learning budgets and access to top-tier coaching. A vibrant and supportive work environment located in London. If you are a results-driven sales leader ready to take on an exciting new challenge in the pet food industry, we want to hear from you