Director of Sales and Marketing

Description POSITION: Director of Sales and Marketing REPORTS TO: Executive Director FLSA: Exempt OUR MISSION:

We are united in our mission to offer seniors an elevated way of life, where comfort, connection, and joy thrive. POSITION SUMMARY We are seeking a dynamic and results-driven Sales Director to lead our sales team in promoting and selling accommodations and services within our assisted living community. The Sales Director will play a crucial role in developing and implementing strategic sales plans, driving revenue growth, and ensuring exceptional customer service to prospective residents and their families. ESSENTIAL JOB FUNCTIONS: Supports the mission, vision, and goals of the organization, upholding and promoting company culture and vision. Sales Strategy: Develop and execute strategic sales plans to achieve and exceed occupancy and revenue targets. Team Leadership: Lead, train, and motivate the sales team to achieve individual and collective sales goals. Provide guidance and support for ongoing professional development. Customer Relationship Management: Build and maintain strong relationships with prospective residents, their families, and referral sources. Provide personalized guidance and information about our retirement home offerings. Marketing Initiatives: Collaborate with the marketing team to develop and implement effective marketing campaigns, promotional events, and outreach strategies to generate leads and increase brand visibility. Market Analysis: Conduct market research and stay updated on industry trends and competitor activities. Use this information to adjust sales strategies and identify new business opportunities. Sales Performance Tracking: Monitor sales metrics, analyze performance data, and prepare regular reports to assess progress towards targets. Implement corrective actions as needed to ensure sales objectives are met. Budget Management: Assist in the development of sales budgets and effectively manage resources to maximize sales productivity and ROI. Compliance and Documentation: Ensure compliance with all relevant regulations, contracts, and documentation related to sales agreements and resident contracts. Collaboration: Work closely with internal departments such as operations, finance, and administration to ensure a seamless transition for new residents and maintain high standards of service delivery. Attends training courses at community and maintains up to date monthly, quarterly, annual training through designated Learning Management System (LMS). Other duties as assigned, and which relate to the success of the community and the care, comfort, and happiness of our residents. Requirements EXPERIENCE, QUALIFICATIONS & SKILLS: Bachelor's degree required in a relevant field such as marketing or business administration. Five years' experience in sales, in a leadership or management role. Proven experience in sales management, preferably in the senior living industry or real estate, with a track record of meeting or exceeding sales targets. Excellent written and verbal communication skills. Proven ability to drive the sales process from start to finish. Proficient in Microsoft Office Products, focus on Excel, Word, and Outlook. Ability to travel as needed. Understanding of legal and ethical requirements regarding sales contracts and agreements. Knowledge of the senior living industry, including familiarity with various types of senior housing options. Experience in creating and executing successful marketing campaigns. Must have strong understanding of the English language, sufficient to read and write. PHYSICAL QUALIFICATIONS: Walk/Stand - must be able to continuously walk and stand. Environment Condition - must be able to perform work both inside and outside. Sit - sit infrequently. Lift - constantly 0-10 pounds, frequently 11 - 50 pounds, occasionally 51 - 100 pounds. Carry - constantly 0-10 pounds, frequently 11 - 50 pounds, occasionally 51 - 100 pounds. Push - constantly 0-10 pounds, frequently 11 - 50 pounds, occasionally 51 - 100 pounds. Climb - must be able to climb stairs on a frequent basis, with the opportunity to utilize the elevator as an alternate resource if available. Bend - must be able to bend at the waist, knees, hips, and spine on a frequent basis; may require frequently manipulating weights of 25 pounds or more. Squat - must be able to squat on a frequent basis to reach below the knee, may require lifting of 50 pounds or less. Twist or rotate - must be able to twist or rotate occasionally at the trunk, hips, knees, and neck, manipulating weights of 25 pounds or more. Reach- must be able to reach on a frequent basis. May occasionally reach overhead, requiring manipulation of weight of 10 pounds or less, and below waist manipulating weight of 25 pounds or more. #CB