Group Marketing Executive (B2C)

Group Marketing Executive (B2C)Job no: 523104 Brand: DiscovaWork type: Full time Location: Bali, Indonesia, Bangkok, Thailand Categories: Wholesale & Product We are seeking a Group Marketing Executive for our Business-to-Consumer (B2C) division. This role is ideal for a creative, organised, and driven individual with diverse marketing skills. You will take ownership of various projects, focusing on B2C strategies, content, product, performance marketing, and strategic planning.Your ability to think outside the box and a keen eye for detail will be vital to driving success in this fast-paced, innovative environment. This is a unique opportunity to impact direct and in-destination marketing opportunities significantly.Key ResponsibilitiesBuild and maintain strong relationships with key stakeholders and regional suppliers inside and outside Discova.Align complex marketing messages with business needs through strategic solutions.Stay updated on global market trends, competitor analysis, and industry insights connected to in-destination sales and B2C marketing trends.Collaborate with cross-functional teams to synchronize marketing with corporate strategy.Use data and analytics to inform decisions, track performance, and identify growth opportunities.Manage direct marketing campaigns aligned with company objectives across regional markets (both online and offline).Ensure brand consistency and adherence to marketing guidelines across all channels.Identify opportunities for market expansion and product localization.Oversee content distribution across websites, digital platforms, and offline channels (flyers, brochures, collateral of any kind).Manage B2C/IDS marketing efforts, social media, EDMs, and customer journeys.Apply SEO best practices and leverage Google Analytics to optimize content and website performance.Other tasks as assigned by the marketing leader and other stakeholders inside Discova.About YouThe EssentialsA bachelor’s degree in marketing or a related field, or a minimum of 3 years of experience in online travel marketing.A strong understanding of the customer journey within the tourism industry is highly preferred, alongside a graphic design/UX experience background is seen as an advantage.Fluency in both written and spoken English is essential. Proficiency in additional languages is advantageous.Proven experience with Marketing Automation Tools, including project management tools, CRM systems, Canva, SEMrush, email marketing platforms, and Microsoft Office software.In-depth knowledge of the Google Marketing Suite (SEO), including Analytics, Tag Manager, Data Studio, Digital Marketing channel analysis, and Search Console. Familiarity with SEM is a plus.Experience with Content Management Systems (e.g., WordPress, Elementor) for website management and optimisation.Basic knowledge of HTML and CSS to support minor website updates and effective collaboration with web development teams.The AttributesStrong marketing expertise with a focus on customer satisfaction and analytical thinking.Highly creative and innovative.Results-driven, striving for excellence.Exceptional organisational skills with the ability to adapt and lead change.Excellent communication skills, able to engage with customers, suppliers, teams, and Discova leaders.An attention to detail in every task is one of your strong points.Thrive under pressure, managing multiple tasks effectively, and flexible to work beyond standard hours when needed.Solution-oriented with strong problem-solving abilities.Able to work independently and as part of a team, supporting colleagues to meet shared goals.Willing to travel for business as required.Aligned with Discova’s vision, mission, and values.Proficient in Microsoft Office; experience with DMC systems is a plus.About DiscovaAs a leading regional destination management company operating in numerous destinations across South, East, and Southeast Asia, joining the Discova team means being in your element. Discova holds responsible travel at its core, working responsibly with customers, host communities and local business partners to offer the best value, highly rated experiences with customer satisfaction as a hallmark of their service.To be part of the Discova family is to be in your element, and being in your element means being the best you can be in any situation, doing what you love, whatever your role, being valued for who you are and what you do, continuing to grow as the world changes, and joining a family that creates a world of possibilities.We are renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. The passion and dedication of our teams keep the company on top of the industry ladder. That's also why we offer some great employee benefits and perks outside of the norm.We thank all candidates for their interest; however, only those selected to continue the process will be contacted. #J-18808-Ljbffr