Marketing Cloud Operations Coordinator

• Setting up and sending all emails and SMS (text messages) using the platforms.
• Operationally executing the day-to-day technical aspects of our internal marketing systems (Salesforce Marketing Cloud, Mobile Studio, Meta Platforms).
• Managing, building, and targeting data within Salesforce Marketing Cloud: create journeys, automations, segments, data extensions, audiences.
• Ensuring that all lists, tagging, automation, and journeys, etc., are accurate and maintained.
• Aiding in the evaluation and implementation of new technical tools, i.e., user acceptance testing.
• Collaborating with marketing, stakeholders, and agencies; providing insights and recommendations based on data.
• Preparing email and customer acquisition reporting and analytics weekly; taking part in benchmarking and analysis of performance.
• Brainstorming new and creative growth strategies through digital marketing.

Requirements

• Post-secondary education related to marketing or a combination of any equivalent education and experience.
• Experience with an email platform; specifically, campaign setup, list segmentation, personalization, and automation. Salesforce Marketing Cloud experience or AMPScript, HTML, and SQL are an asset.
• Must be extremely detail-oriented, self-motivated, and resourceful.
• Experience and ability to troubleshoot and resolve email issues.
• Proven ability to work creatively and analytically in a problem-solving environment.
• Knowledge of CAN-SPAM and CASL legislation.
• Proficient in Excel, MS Office programs, and Google Analytics 4.
• An excellent understanding of email marketing concepts and metrics such as email sender score, deliverability, and sender reputation.
• Demonstrated ability to take initiative to achieve departmental and corporate objectives.
• Strong time management and organizational skills with the ability to prioritize.
• Excellent written and verbal communication skills.
• Strong teamwork and interpersonal skills.
• A self-starter that works well independently, as well as part of a team, in an open, collaborative environment without rigidly defined boundaries of “who does what”.

Corporate Culture

• Hybrid work environment with the flexibility to work remotely up to two days per week
• Discounts on products
• Growth Opportunities – access to unlimited e-learning, professional development reimbursement, ongoing training and development, career advancement opportunities
• Paid sick and personal days allotted annually
• Complete benefits package including extended health, dental, vision care, life insurance, disability coverage, mental health, and life wellness supports
• Their corporate office, which they call the Service Office, is a modern workspace with lots of natural light, outdoor green space, collaborative meeting spaces, and sit/stand desks

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