Loop is a rapidly growing FinTech startup that is transforming the way businesses manage their money. We are building the first business banking offering that i s global by default, enabling our clients to access more markets, accelerate their growth and simplify their operations. Loop is enabling the next generation of businesses to thrive around the world and we are looking for ambitious people to join us on this mission.
About The Role
Hi, I'm Cato , CEO and Co-Founder of Loop and I am hiring a Head of Growth to drive customer acquisition, onboarding and retention for Loop. This role is an onsite position at our downtown Toronto office.
Where You Come In
You will be responsible for our customers' lifecycle by driving the acquisition of high-quality decision-maker leads from prospective business clients. You will own everything under growth at Loop including demand generation, pre-sales support, customer onboarding, product activation, lifecycle marketing and product marketing. In addition, you will be responsible for building the Loop brand, bringing our mission to life through our external voice, PR and communication strategy.
Ultimately, your execution of growth and marketing strategies will directly result in Loop expanding our customer base and driving revenue growth.
What You'll Be Doing
Develop and execute a comprehensive growth strategy to acquire new high-quality businesses, leveraging a mix of existing marketing channels and new experiments.
Lead the planning and execution of all growth campaigns across various stages of the customer funnel.
Work with our leadership team to set our Growth team OKRs, budget, revenue targets and key initiatives.
Align customer acquisition and retention plans to the P&L budget through forecasting and management of LTV, CAC, ARPU and other key marketing metrics.
Oversee coordination of how growth activities drive business across both our direct self-serve funnel and our sales-led funnel.
Own the reporting for company revenue which will include the management and improvement of our attribution strategies
Own product marketing by building and executing on GTM strategies to drive launch, adoption and continued growth of Loop’s product suite.
Empower our Sales teams with playbooks, customer stories, competitive positioning while also creating a strong feedback loop between sales, marketing and product. Help to understand and represent the voice of the customer in roadmap planning and go-to-market strategy discussions.
Implement tracking and analytics systems to monitor performance and identify opportunities for optimization and improvement.
Strategically oversee the implementation of SEO and content strategies to drive organic traffic, establish thought leadership within the industry, and align brand messaging with target audiences
Continuously iterate and experiment with new growth tactics, channels, and messaging to drive incremental improvements in acquisition and onboarding outcomes.
Foster a culture of experimentation, innovation, and data-driven decision-making.
What We're Looking For
Experience in Tech or SaaS, even better in FinTech
Experience working with small teams, particularly at start-ups
Management experience, with 3+ years of hiring and developing people
Proven track record of success in growth and product marketing and overseeing performance-based marketing channels.
Strong analytical skills, with experience in data-driven decision-making, A/B testing, and performance optimization.
Excellent communication and leadership abilities, with the ability to inspire and motivate cross-functional teams.
Strategic thinker with a results-oriented mindset and a passion for driving business growth.
Experience working in fast-paced, agile startup environments, with the ability to adapt quickly to changing priorities and market dynamics.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities concurrently.
Demonstrated leadership capabilities, including the ability to influence and collaborate across functional teams.
Exceptionally clear and precise verbal and written communication skills.
You enjoy pushing things forward under pressure and can manage a large workload effectively.
Opportunity to be part of a high-growth FinTech startup.
Make a real impact on the business.
Chance to work in an energetic, fast-paced, and collaborative startup culture.
What we offer
Interview Process
30 minutes video call to discuss the opportunity and the organization with Sarah, Chief of Staff
30 minutes in person meeting with Cato, CEO and Co-Founder and 60 minutes in person meeting with 2 team members
Take home questionnaire and assignment
60 minutes in person meeting with Cato, CEO and Co-Founder
Background check and offer
How to Apply
To apply for this position, please click “apply” and share your resume, alongside a brief paragraph about yourself and your previous experience in growth and product marketing.
Loop is committed to creating a diverse culture. We encourage you to apply regardless of who you are or where you came from - what matters is the journey ahead. Put simply, if you’re unsure about your qualifications for this position, we’d still encourage you to apply!
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