Digital Content Manager

National Express are recruiting an experienced Digital Content Manager to join to the team at our Head Office in Digbeth, on a hybrid basis. The successful candidate will lead on any content projects from multiple National Express brands to ensure new website developments are used effectively and our new tone of voice is demonstrated across all channels. Hybrid basis: 2 days per week in the office What you'll do: Create and control a digital space that envelops multiple websites, blogs and social media channels, promoting our key values and customer-focused approach, as we inform and offer their best possible transport solutions Serve many different departments with their content needs, from new webpages, to writing and editing copy, as well as offering sound and flexible advice and feedback when required Build a content plan that can be followed and developed throughout the year, collaborating with stakeholders from across the business to ensure their digital marketing needs are met Use data analytics to provide evidence for content changes and website development Work alongside our skilled team of developers to build new functionality for the website What you'll need: Ideally 1-2 years experience managing a website and making key decisions regarding the direction of its content Experience in using CMS to build and maintain websites Copywriting experience for a range of audiences, particularly with SEO in mind Experience within the transport sector or Ecommerce experience is highly desirable Excellent communication skills - across technology and business stakeholders GA4 experience desirable What we offer in return for your hard work and commitment... Free Bus & Coach travel for yourself Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner 50% discount for friends and family on full fares on our coach services Life Assurance Company pension Employee Assistance programme Private online GP service National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community.  We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process please let us know. We reserve the right to close this advert early if we receive a high volume of applications before the advertised closed date. Things to Note... At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees. As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment