Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Job Description
TheData Analytics Directoroversees analytics team efforts to provide data driven solutions – including advanced analytics, integrated data solutions and insights – with the objective of optimizing media performance across digital channels. This is a client facing role with the responsibility to help establish a brand’s overall measurement strategy and subsequently identify, activate, and manage the appropriate resources across reporting, data science and partner teams to execute against the strategy.
We are seeking a highly strategic thinker who is execution focused, able to deliver key capabilities and communicate associated business benefits to a range of clients. Success in this role requires significant cross-departmental and inter-agency collaboration and a refined understanding of the role of data in the media and marketing space. Additionally, we are seeking a candidate with experience within a matrixed organization and comfort with a lean operating environment that highly leverages automation.
Accountabilities:
- Oversees development and execution of an overall analytics strategy on behalf of the client. This role has responsibilities across a single client with multiple brands and requires leading coordination across on-boarding, data integration, reporting, measurement, advanced analytics, insight development, forecasting and partner identification.
- Lead strategic and innovative data and analytics efforts to identify trends and opportunities; ensure insights are communicated to internal teams and integrated into strategic discussions with clients.
- Responsible for operationalizing the strategic plans and translating into actionable initiatives to ensure the alignment of day-to-day actions with approved strategies.
- Understand business challenges and produce relevant solutions that enable timely decision making by delivering insights on key performance indicators, drivers of trend, and lead to actionable initiatives.
- Act as the primary point of engagement with clients, channel delivery teams, and Client Service teams to lead data and insights initiatives.
- Act as the primary lead in preparation of executive level presentations for internal and external audiences.
- Mentor staff in their efforts to support Client Services and Products & Services, focusing on professional and personal development
- Stay current on industry trends, developments in methodologies and technologies
Qualifications
- Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
- A minimum 5 years’ experience in a similar role with a focus in media or digital
- Experience with statistical modelling techniques (Marketing Mix Modeling, Conversion Lifts, Attribution Modelling)
- Experience in the development and execution of data strategies for a highly complex client.
- Team-oriented with a collaborative spirit
- Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive level audience is a critical qualification
- Exceptional attention to detail
- Proven track record of achievement in the management of teams in a data-driven agency environment
- Strong presentation skills and personal presence
- Strategic forward thinker with proven leadership skills
Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
#J-18808-Ljbffr