Brand Director

We consistently top the charts as one of if not the most used Sports Betting website in the countries we operate in.

With millions of weekly active users, we strive to be the best in industry for our users.

As the Brand Director at Sporty Group, you will be responsible for developing and executing comprehensive brand strategies that enhance our market position, increase customer engagement, and drive growth. This role requires a strategic thinker with a solid understanding of the iGaming industry, leadership skills, and a proven track record in brand management.

Responsibilities

1. Develop and implement long-term brand strategies aligned with business objectives
2. Oversee the creation and execution of brand campaigns to enhance brand awareness and market share
3. Conduct market research and analysis to understand market trends, customer needs, and competitive landscape
4. Utilize insights to refine brand strategies and identify new opportunities for growth
5. Define and articulate the brand’s value proposition, positioning, and messaging across all marketing channels
6. Ensure consistency in brand voice and tone across all customer touchpoints
7. Lead the planning, development, and execution of marketing campaigns, ensuring alignment with brand objectives
8. Collaborate with creative, digital, and media teams to produce high-impact campaigns
9. Monitor and analyze the performance of brand campaigns and initiatives
10. Provide regular reports to senior management on brand performance, insights, and recommendations
11. Collaborate with cross-functional teams to ensure cohesive brand execution
12. Oversee the brand marketing budget, ensuring efficient allocation of resources to maximize ROI
13. Track spending and provide financial reports to ensure budget adherence

Requirements

1. Bachelor’s degree in Marketing, Business, Communications, or a related field
2. Solid experience in brand management and or marketing, with at least 5 years in a senior leadership role
3. Fluency in both written and spoken English is essential
4. Proven experience in the iGaming industry or a related field is highly desirable
5. Strong strategic thinking and analytical skills with a track record of developing successful brand strategies
6. Proficiency in digital marketing, social media, and emerging marketing trends
7. Highly motivated and results-driven
8. Strong interpersonal skills with the ability to build relationships across all levels of the organization
9. Adaptable and able to thrive in a fast-paced, dynamic environment

Benefits

1. Quarterly and flash bonuses
2. We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
3. Top-of-the-line equipment
4. Referral bonuses
5. 28 days paid annual leave
6. Annual company retreat
7. Highly talented, dependable co-workers in a global, multicultural organisation
8. Payment via DEEL, a world class online wallet system
9. Our teams are small enough for you to be impactful
10. Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride

Interview Process

1. Online Aptitude Test (Max time of 30 Minutes)
2. Remote video screening with our Talent Acquisition Team
3. Remote video interview with 3 x Team Members (45 mins each, not separate days)
4. 24-72 hour feedback loops throughout process

Post Interview Process

1. Feedback call on successful interview
2. Offer released followed by contract
3. ID Check Via Zinc & 2 references from previous employers

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.