Senior Brand Manager - (14 Month Contract)

Senior Brand Manager - (14 Month Contract)Job Title: Senior Brand Manager - (14 Month Contract) - Yogurt & CulturedLocation: Etobicoke, ONAbout Us:Welcome to Lactalis Canada – where we take pride in being recognized as one of Forbes' 2022 top employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings.With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce.About the opportunity:The Senior Brand Manager is responsible for leading and delivering profitable growth on a portfolio of brands, developing business plans and marketing strategies, planning and delivering innovation, building integrated marketing campaigns, and managing/developing a team.The attributes we are looking for:Brand Equity / Strategy; Lead development of marketing/brand strategies & plans including within the year and long-term planning to identify areas of future growth.Analysis and Insights into Action; ensure ongoing analysis with clear plans of action using external and internal data to formulate strategies & change strategic direction when needed in order to drive growth & achieve business objectives.Comms / Media; Lead creative development to ensure effective consumer communication across both above and below the line mediums.Cross-functional Leadership; articulate strong storytelling to sell business cases & projects to cross-functional teams/management and rally the team behind a common goal.Business Acumen/Management; Ensure strategic resource allocations to grow the business by collaborating with key stakeholders. Manage marketing spending in line with brands strategic objectives with alignment from management on all strategies.Innovation/Renovation; In conjunction with marketing & innovation directors help define future innovation and renovation strategies with strong ownership of launch go-to-market planning & execution.People Management; manage & coach direct report(s) in both functional and other essential skill sets to help build pipeline of talent for Lactalis Canada.What you will bring:University degree in related field (MBA preferred)Minimum seven years brand management experience in CPGStrong strategic and critical thinking in both short and long-term business planningSelf-starter with a bias for action and ownership mindsetHighly analytical, with strong business acumen and financial disciplineDemonstrated leadership skills, organizational agility, and ability to manage a diverse cross-functional team.Proven ability to navigate through strategic and organizational complexity and ambiguityExcellent influencing and communication skills; highly skilled in building strong internal and external relationshipsPassion for driving results and building strong brandsBilingual (English/French) language skills an assetWhat Lactalis will offer:A Retention Bonus of 15% to be paid out at the end of the contract8% vacation payLearning and Development opportunitiesOur ESG commitment:Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet.Our commitment to DEI:Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices and inviting personal and professional growth. #J-18808-Ljbffr