Evaneos | Marketing Activation Manager

Better Trips for travelers. Better Trips for the World Since Evaneos was founded in 2009, we’ve been building a greener, fairer future for travel. By connecting travelers with the world’s best local experts, we provide trips that are better for them and better for the places they visit. For us, it’s all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home.Thanks to our network of more than 600 local agencies in more than 160 destinations, we’ve helped more than 600,000 travelers plan extraordinary trips worldwide. The adventure doesn’t stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: creating new opportunities for woman-owned businesses, guiding small businesses through sustainability training and certification, and much more.Our values are just as important within Evaneos. Our strength is in our diversity made of a multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other, and thrive.We hope you’ll join us on our mission!You can also follow our Glassdoor page and see the comments of our current employees and candidates.Job DescriptionWithin the Product & Growth community, our mission in the Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts.Within our department, you will be part of the CRM & commercial activation team, which accompanies users in our 6 markets (French, Spanish, Italian, German, Swiss, Dutch) from the inspiration phase to their first travel purchase at Evaneos. Its objective is to maximize activity, engagement, and lead conversion metrics.Your role as Marketing activation manager Define the commercial activation plan. In collaboration with the country managers, product, sales, offer, and brand teams, you define at a cross-market level:the targeted customer segments,the commercial activation strategy to grow the businessthe seasonal action plans on all touchpoints (Site, CRM, Social, Partnerships, Agents community,...)the budget to allocate for each planthe KPIs to measure the efficiency of the action plan Monitor the activation plan:Coordinate all involved teams (Offer, Sales, CRM, Social, Acquisition, Brand, B2B, E-merchandising,...).Manage other types of content production (webinars, guides, etc.) internally or externally with freelancers (briefing, controlling timing and deliverables)Animate webinars for our travelersFollow up on the activation results (members acquisition, requests, sales, satisfaction, quality…)Suggestion of action plans to react to precise business issues (destinations/segments)Newsletters: define the plan with our Campaign Manager and proofread the French wordingPreferred ExperienceYou have:A minimum of 5 years experience in marketing project management with multi-stakeholder action plansA first experience in a tourism/start-up / scale-up / fast-growing environment is a plusYou are:Very well-organizedA real team player with high relational skillsCreative, think outside the box, and like to test new mechanisms to engage our members.Data-driven, always challenging your actions based on figures in a test&learn approachRecruitment ProcessA first HR call with Marion to break the ice, tell her about you, and dive into Evaneos' worldInterview with Mathilde, your future Team Leader to deep dive into your work competencies and the job itselfPractical case study with the teamA cultural fit discussion to see if we can all project ourselves together #J-18808-Ljbffr