VP of Media Strategy

Marketers on Demand is searching for a VP of Media Strategy to join our client’s growing team! A role where you will oversee their entire digital landscape as an industry thought leader. You are not afraid of challenges and enjoy encouraging your teams to innovate daily! This is a hybrid working environment (2-3 days/week in office) with a charming downtown Toronto location. Key Responsibilities: Design the digital strategy across various global and local clients Drive some of their Direct-to-Consumer brands that have successfully launched Responsible for maintaining vendor relationships, internal teams and be a key player in new business strategy and RFPs Nurture and potentially grow key accounts Work collaboratively with the leadership team to grow some of the B2C business Key Qualifications: Deep expertise in Media Strategy and Planning across Digital and Traditional (Social, programmatic, search, e-commerce, performance marketing, lead gen, SEO, influencer marketing, community management) A strong focus in innovative technologies, emerging trends and platforms, unique media strategies and plans Experience with cross departmental collaboration; work closely with Client/Creative service leads to strategize, plan and present Proficient understanding of tech tools, media platforms, analytics platforms, market research platforms and AI tools Experience in revenue tracking and targets, Media PnL & Forecasting Have a referral? Get paid up to $1,500 if they’re hired!