The Brand Manager will be responsible for developing and implementing effective brand strategies to drive growth and achieve business objectives. This role requires a deep understanding of the CPG market, consumer behaviour, and competitive landscape. The Brand Manager will collaborate with cross-functional teams to ensure brand consistency and alignment with overall company goals.
JOB DESCRIPTION
Brand Strategy Development
· Develop and execute brand strategies that align with company objectives and market trends.
· Conduct market research to identify consumer insights, market opportunities, and competitive positioning.
Product Management
· Collaborate with design agencies, internal teams, and suppliers to create packaging that aligns with brand identity and enhances the consumer experience.
· Collaborate with R&D, supply chain, and sales teams to ensure successful product launches and promotions.
Marketing Campaigns
· Plan and execute marketing campaigns across various channels including in-store and on-line.
Brand Communication
· Develop compelling brand messages and content that resonate with target audiences.
· Ensure brand consistency across all communication platforms and materials.
· Collaborate with design agencies, event planners and the marketing/sales teams to create engaging and visually appealing tradeshow designs and tradeshow materials.
· Where required attend tradeshows to represent the company, engage with attendees, and ensure the brands are effectively promoted.
· Analyze tradeshow performance and gather feedback for continuous improvement.
· Work closely with the sales team to develop sales tools, presentations, and promotional tools.
· Provide training and support to sales teams on brand positioning and product features.
· Manage brand budgets and ensure effective allocation of resources.
Partnerships, Sponsorships and Collaborations
· Identify and manage strategic partnerships, sponsorships and collaborations that enhance brand visibility and growth.
· Negotiate contracts and agreements with external partners.
Market Analysis
· Stay informed about industry trends, consumer preferences, and competitive activities.
QUALIFICATIONS
· Bachelor’s degree in marketing, Business Administration, or a related field.
· 5+ years of experience in brand management preferably in the CPG industry
· Strong analytical skills
· Excellent communication and presentation skills
· Proven ability to manage multiple projects and meet deadlines.
· Experience in package design, tradeshow management, and market research coordination.
· Strategic thinker with the ability to develop long term strategies and plans.
· Knowledgeable with graphic design and experience in MS Office and various Adobe products.
· The Brand Manager will have a consistently positive attitude and a cooperative team approach to work and will act as an ambassador for our brands.
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Direct Plus Food Group in Calgary, Alberta, Canada
Direct Plus Food Group in Calgary, Alberta, Canada
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Exponential Interactive, Inc d/b/a VDX.tv
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Precise location data, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Browsing and interaction data, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Device characteristics, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Users’ profiles
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Authentication-derived identifiers, Privacy choices, Device identifiers
Data collected and processed: IP addresses, Privacy choices, Device characteristics, Non-precise location data
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Integral Ad Science (incorporating ADmantX)
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Non-precise location data, Device identifiers
Data collected and processed: Non-precise location data
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Precise location data, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Precise location data, Device characteristics, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Device characteristics
Data collected and processed: IP addresses, Non-precise location data
Data collected and processed: IP addresses, Device characteristics
Data collected and processed: IP addresses, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Device characteristics
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Device characteristics
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Device identifiers
Adobe Audience Manager, Adobe Experience Platform
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Precise location data, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Non-precise location data
Data collected and processed: IP addresses, Browsing and interaction data, Precise location data, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Probabilistic identifiers, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: User-provided data, IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Users’ profiles, Privacy choices, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Probabilistic identifiers, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Non-precise location data
Data collected and processed: IP addresses
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Users’ profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers
Data collected and processed: Device identifiers
Data collected and processed: IP addresses, Browsing and interaction data, Privacy choices, Device characteristics, Device identifiers
Data collected and processed: IP addresses, Privacy choices, Device characteristics
Data collected and processed: IP addresses, Browsing and interaction data, Authentication-derived identifiers, Precise location data, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers