Marketing & Operations Manager - Canada

Company:  Russell Tobin
Location: Toronto
Closing Date: 04/08/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
What are we looking for in our Marketing & Operations Manager - Canada? Marketing & Operations Manager Contract: 24 Months PR: 30 - 35/hr CAD Hybrid in Toronto, Canada Responsibilities Develop and deploy the marketing strategy for key sponsorship partners (, sports teams, events) Develop impactful assets (, TV signage, stadium signage, key player creatives, digital marketing creatives), in partnership with other creative teams and agencies Develop and deploy an effective paid media and owned-channel strategy (, CRM, offers) to amplify the partnership Collaborate with US&C Partnership Marketing team Partner with marketing & co-marketing teams, key merchants, marketing agencies to develop and execute effective paid media and owned-channel hyperlocal co-marketing campaigns (, seasonal co-marketing programs) Develop and deploy the merchant marketing strategy to maximize the impact of owned-channel marketing (, CRM, In-app billboards) to drive awareness and trial Prioritize merchant partners to feature in these marketing campaigns Partner with agencies to design CRMs creatives and copy: developing briefs, managing the process, and providing feedback Deploy CRMs targeting a specific consumer segment with deployment tools including: promotion deployment tools, user cohorting tools, chain page request, link creations, Analyze the performance and impact of the marketing strategies, campaigns, and creatives Identify and execute opportunities to improve the effectiveness and efficiencies of the marketing strategies, campaigns, and creatives Collaborate with multiple teams across the organization to develop and execute the above (, US&C Brand Partnership Marketing, Regional Marketing, Canada Eater & Merchant Operations Teams, Canada Commercial Teams) Develop and runs processes to collaborate effectively across these multiple teams and develop, track, and improve the Sponsorship Partner Marketing and Merchant Partner Marketing Requirements 2+ years of professional work experience in a related field, such as: consumer marketing, brand marketing, partnership marketing, CRM marketing, consumer operations Strong experience building and executing sophisticated processes Fluency in English and capable of writing marketing materials and copy Excel/Google Sheets proficiency 4 years of professional work experience in a related field, such as: consumer marketing, brand marketing, partnership marketing, CRM marketing, consumer operations Fluency across the marketing mix, specializing in a combination of field marketing, retail marketing and funnel marketing Proficiency in marketing analytics, demonstrating an ability to understand data, derive impactful insights, and bring clarity to opportunities Experience working directly with and managing external partnerships Excellent written and verbal communication skills Experience working closely and communicating effectively with a diverse set of partners in a constantly evolving, rapid growth environment with tight deadlines Unparalleled business judgment and critical thinking skills with the ability to use data to quickly develop strategies and make decisions Excellent organizational skills to balance many tasks without losing sight of the highest priority items Fluency in French and capable of writing marketing materials and copy High energy working style and optimistic attitude Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. #LI-CK1 Rate/Salary: 30 - 35 CAD
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