Marketing Executive

Job Title: Marketing Executive Location: Brighton, UK Job Type: Full-Time About Us: My client are seeking a talented and results-driven Marketing Executive to join our growing team. As a key player in our marketing department, you'll be responsible for developing and executing creative campaigns that boost brand awareness, engage target audiences, and drive business growth. Key Responsibilities: Campaign Management: Plan, create, and execute multi-channel marketing campaigns (digital, social, email, SEO/SEM, content, etc.) to drive traffic, engagement, and conversion. Content Creation: Collaborate with the creative team to produce engaging marketing materials, including blogs, social media posts, newsletters, and promotional content. Social Media Management: Manage social media platforms, create engaging content, and track performance metrics to increase brand visibility and follower engagement. Email Marketing: Develop and execute email campaigns, including newsletters, promotions, and lead nurturing initiatives. Market Research: Conduct research to understand industry trends, customer needs, and competitors to inform marketing strategies. Analytics & Reporting: Monitor and report on campaign performance, using tools like Google Analytics, to identify areas for improvement and optimise strategies. Collaborative Projects: Work closely with sales, product development, and external agencies to align marketing strategies with business objectives. Brand Development: Support the development and consistent execution of the company's brand identity across all channels.Key Requirements: Experience: At least 1 year of experience in a marketing role, preferably in digital marketing, advertising, or related fields. Skills: Strong understanding of social media platforms, SEO/SEM strategies, and digital marketing tools (e.g., Google Analytics, Mailchimp, WordPress, or similar). Communication: Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences. Project Management: Strong organisational and time management skills, with the ability to manage multiple projects and deadlines. Education: A degree in Marketing, Communications, Business, or a related field is preferred