GRAITEC Group Company is a global Software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.
Ambitious and fast-growing environment: We see ourselves as a 30 years old startup, having doubled our revenue in the last 3 years again thanks to both organic and inorganic growth and targeting 500m€ revenue in 2024 (join us to make it happen!).
We strongly believe that this growth will continue since the market is only at the beginning of its digitization.
Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.
A true international group: Graitec serves more than 200,000 customers worldwide with +50 offices in 13 different countries, enabling us to meet our customer needs around the globe.
A market leader: we are one of the largest AUTODESK Platinum partners and the only one operating at worldwide scale with an equal split of the business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Softwares.
Strong Products serving the construction & manufacturing industries: Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers performance.
We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.
About the Team Hiring
Graitec launches an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.
Overview
Role purpose/Objective
The GRAITEC Group Digital Director plays a pivotal role within the organization by overseeing and managing its comprehensive digital strategy and initiatives, particularly in the context of B2B (Business-to-Business) operations.
As a software company, this position is integral to not only ensuring that GRAITEC remains competitive and relevant in an increasingly digital world but also to strategically promoting our proprietary software solutions. The Digital Director is responsible for driving digital transformation, optimizing digital channels, and enhancing customer engagement, streamlining operations, and boosting the visibility and adoption of GRAITEC’s software products across the market. This role requires a deep understanding of both the software industry and the unique demands of B2B environments, ensuring that our digital efforts align with business goals and customer needs.
The GRAITEC group Digital Director also focuses on leveraging data and analytics to make informed decisions that drive business growth. The Digital Director ensures that the organization's digital presence, from websites to social media (Youtube) and online marketing campaigns, is aligned with the overall business objectives and meets the unique demands of B2B clients.
Key Responsibilities
- Strategic Leadership: Guide the digital transformation efforts across the organization, ensuring the integration of digital tools, platforms, and processes.
- Team Management: Lead and manage digital teams, including web designers, content creators, and digital media specialists. Foster a culture of innovation and continuous improvement within the team and at country level with local marketing teams. Facilitate knowledge sharing and best practices across different markets.
- Digital Marketing: Oversee Comprehensive Digital Marketing Efforts. Manage and coordinate all digital marketing initiatives, including SEO, SEM, social media, and content marketing. Ensure alignment with overall marketing strategy and business objectives. Lead the planning, execution, and optimization of 360° marketing campaigns that integrate all digital channels for a cohesive and comprehensive brand presence. Work closely with international teams and commercial divisions to adapt and implement global digital marketing strategies locally. Ensure that campaigns are tailored to regional markets while maintaining brand consistency.
- Technology Integration: Collaborate with Digital Tech Director to ensure digital tools and platforms are secure and up-to-date. Deploy an efficient e-commerce strategy.
- Website improvement & User Experience (UX): Create global digital campaigns across all our sites, involving the creation of digital content. Optimize the digital customer journey, ensuring that all digital touchpoints provide a seamless and positive experience. Use data analytics to understand customer behavior and improve digital interfaces accordingly.
- Budget Management: Manage the digital budget at corporate level and collaborate with countries in Europe and North America, allocating resources effectively to various projects and initiatives. Ensure that digital investments deliver a strong return on investment (ROI).
- Stakeholder Communication: Communicate digital strategies and progress to senior management and other stakeholders. Collaborate with other departments to ensure digital initiatives are integrated across the organization.
- AUTODESK partnership and collaboration: Collaborate with our main partner AUTODESK to establish an effective and fruitful relationship with the ambition of developing joint campaigns and managing the funds received from AUTODESK.
- Compliance and Security: Ensure that all digital activities comply with relevant regulations and standards, particularly concerning data privacy and security.
Responsibilities
- Over 10 years of experience in developing and implementing digital marketing strategies that drive business growth at both local and global levels.
- Proven ability to craft and oversee 360° digital (SEM/SOCIAL MEDIA) campaigns that align with corporate goals while allowing for local customization to meet regional needs.
- Website Strategy and Optimization: Expertise in developing and executing strategies to optimize website performance, user experience (UX), and conversion rates to achieve business objectives.
- SEO and Content Management: Strong understanding of search engine optimization (SEO) practices to ensure the website is search-friendly and content is relevant, engaging, and up-to-date.
- Web Analytics and Performance Tracking: Proficiency in using web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and key performance indicators (KPIs) to drive data-driven decisions.
- User Experience (UX) Design: Ability to collaborate with UX/UI designers to create intuitive, user-friendly website interfaces that enhance visitor engagement and satisfaction.
- Leadership and Team Management: Extensive experience leading cross-functional teams, with direct authority over local marketing managers across various regions.
- Budget Management and Resource Allocation: Proven ability to manage and allocate marketing budgets efficiently, ensuring that local managers have the resources they need to execute successful campaigns.
What is nice to have done already:
Knowledge of subscription business and software companies.
Qualifications
- Mandatory high-level English proficiency.
- Master’s degree in Marketing, Business or Digital strategy.
- Leadership and Team Management (extensive experience leading cross-functional teams, with direct authority over local marketing managers across various regions).
- Innovation & Creativity.
- Digital Strategy Expertise (Ability to develop and execute comprehensive digital strategies that align with business goals).
Interview Process
- To apply – Please send your application via our career portal.
- Screening/Get to know discussion.
- Hiring Manager.
- Peer of hiring manager or key stakeholder to the role from another organization.
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