Head of Marketing France

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: BSI’s 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love. The effective translation of long-term, brand building strategies into actionable, insight-drive local market plans and deployment will be absolutely critical to ensuring our portfolio is embraced by consumers and trade.Opportunity to take ownership in the shaping of the newly formed French Route to MarketThe chance to influence with Market and Regional impact via working collaboratively with Global Brand Houses and local market strategiesA highly cross-functional role, with the opportunity to work with many brands facing a range of different opportunities, across the whole French RTM and with Global Brand Houses and International RegionThe right candidate will be recognized as a true thought leader and driver of change in the region – an opportunity to add significant valueOBJECTIVES:Lead the marketing vision of Beam Suntory France by ensuring strategies and programsare effective and synergies are established across brands and channels, following our rigourous brand building and growth planning framework within the regionChampion the marketing strategy to deliver against budgeted sales, profit, market share and other key brand performance indicators across relevant categories/segments in FranceDrive the premium brand agenda in Paris as a key city, and lead the marketing plans across 1-9-90 in FranceBuild, lead and motivate the marketing team through coaching, training, and the establishment of superior executional standardsBe an active role model on DEI encouraging the team to become active participantsEstablish a high level of rapport with key stakeholder across the relevant Brand Houses for the delivery of 3 YR Growth Plan, strategic alignment, pipeline innovation, including interventions required for specific brands. Represent France in both the region (International) and Globally to ensure France commands the necessary resources and region focus to achieve its business goals Role ResponsibilitiesRESPONSIBILITIES : >BUILD STRONG BRAND EQUITY FOR OUR PREMIUM & PRESTIGE BRANDS IN FRANCE