Marketing Specialist

Making waves and creating the new industry benchmarks in the ERP Software is what Appficiency stands for. Some of our brands include Microsoft Gold and Silver Partner KWIZ and ProvisionPoint who are industry leaders and we go to work each day solving the hardest industry problems and sharing these news-worthy achievements to set a higher bar for the software industry. We also recently broke into the Salesforce implementation space and are excited to make a splash there too!The ValueThis is your chance to make an impact and use your creative strengths to help Appficiency continue our growth. The Marketing Specialist is an integral member of the go-to-market team and has the opportunity to grow quickly as the Appficiency organization continues to expand. You will work directly with team members across the organization, including product development, sales, finance and executive leadership. You will also have the opportunity to work with Appficiency’s strategic partners supporting collaboration in go-to-market activities.The GrindWe have been recognized for being the best at what we do, but we are working smart to do even better and that all starts with you. We are a rapidly growing company at the interchange of business and technology which requires entrepreneurial tenacity, motivation to learn, and enterprise building initiative.No matter your role, you will be an integral member of the team, focusing on engagements of varying sizes and across diverse industries. In our progressive environment, the projects you work on will drive your learning and accelerate your business acumen and technical expertise.The TalentWe are seeking a Marketing Specialist to join our software and services implementation firm to support the respective GTM teams in the development and execution of marketing strategies. The Marketing Specialist will assist with various marketing activities, including creating marketing collateral, managing social media content for our accounts, coordinating events, and supporting digital marketing campaigns. The ideal candidate should be creative, detail-oriented, and have excellent communication and organizational skills.The CommitmentMonitor and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), SEO performance, and search engine rankings on a monthly basis.Assist with the development and execution of marketing campaigns and initiatives to support the Sales team and the Product team.Collaborate with cross-functional teams to create marketing collateral, such as case studies, white papers, and sales enablement materials.Create and manage social media content and engagement for the company's social media accounts.Coordinate and assist with the planning and execution of events, including webinars, trade shows, and conferences.Support the development and execution of digital marketing campaigns, including email marketing and search engine marketing (SEM).Monitor and report on the performance of marketing campaigns and provide insights and recommendations for improvement.Manage and maintain the marketing collateral and digital asset library.Conduct market research and competitive analysis to inform marketing strategies and tactics.Assist with other marketing projects and duties as assigned.Manage the company website, including maintaining and updating content on WordPress.Write and publish blog posts biweekly and update video content as needed to ensure fresh and engaging materialThe EssentialsBachelor's degree in Marketing, Communications, Business Administration or a related field.Excellent written and verbal communication skills, with the ability to communicate effectively with internal teams, external partners, and customers.Strong attention to detail, with excellent organizational and project management skills.Ability to work independently and collaboratively in a fast-paced environment.Experience working with HubSpot and HubSpot workflows/automation and email marketing campaigns.Proficient in Microsoft Office, particularly Excel, PowerPoint, and Word.Experience with marketing automation software.Familiarity with Adobe Creative Suite, particularly Photoshop, InDesign, and Illustrator, is a plus.The Add-OnsKnowledge of NetSuite, Microsoft and Salesforce products and services and their partner and marketplace ecosystems is a plusWe are a global company, so international experience is a plusThrives in an entrepreneurial environment where personal drive and judgment need to be exercised dailyExperience working closely with C-suite and executive leadershipBonus points: enjoys hard work and harder play