Director of Marketing

FengateFengate is an asset management firm that specializes in customized investment funds with a strategic focus on infrastructure, real estate and private equity. We are trusted developers and active managers of real assets, providing investors with special access to tailored investments with reliable, long-term returns. With operations in North America and select international markets, we have a global reach built on strong Canadian roots and a well-established track record of successful investments.Founded in 1974, Fengate started as a real estate management business in Ontario, Canada. Over the last 40 years, we have transformed our business to become one of Canada’s leading real asset management firms, with offices in Toronto, Oakville, and Houston. Since 2007, Fengate has been recognized as one of “Canada’s Best Managed Companies”. Fengate’s Real Estate Group is in the business of asset management for pension funds across a wide variety of real estate asset classes including income producing stabilized assets and management of those assets, end to end development of a large pipeline of real estate land development, industrial, office, retail, retirement and student housing assets.The firm believes that acting responsibly to its stakeholders and communities is fundamental. Fengate is a signatory of both the Institutional Limited Partners Association (ILPA) Diversity in Action initiative and the United Nations-supported Principles for Responsible Investment, integrating environmental, social and governance (ESG) principles into all stages of the firm’s investment process. In 2021, Fengate established its ESG Committee and its EBID (Equity, Belonging, Inclusion and Diversity) Think Tank, consisting of leaders and employees of all backgrounds and levels throughout our firm, to advance and govern our ESG and EBID objectives.Fengate has achieved Platinum Club member status as one of Canada’s Best Managed Companies, retaining this designation since 2007, and has been certified as a Great Place to Work®. Over the past year, Fengate was named one of Canada’s Best Workplaces™ and as a Best Workplace™ for Financial Services & Insurance, Inclusion, Women, Today’s Youth, Professional Development, and Ontario, and as one of Best Workplaces™ with Most Trusted Executive Teams.The firm has also been recognized with Waterstone Human Capital’s 2022 Most Admired Corporate Cultures™ award. This program recognizes best-in-class organizations for having cultures that have helped them enhance performance and sustain a competitive advantage. Only 50 organizations are awarded this prestigious corporate culture award each year.ResponsibilitiesThe Director, Marketing and Communications, Real Estate, under the direction of the Senior Vice President, Marketing and Communications, and working closely with Fengate Real Estate and the Marketing and Communications team, will be responsible to plan, develop and execute on communications, marketing and event deliverables. This position will act as a business partner for Fengate Real Estate with a focus on marketing and communications strategic planning, content creation, media relations, and continuously building brand and project awareness with target audiences.The Director, Marketing and Communications, Real Estate, will analyse data and trends for planning purposes and prepare communications and marketing materials about Fengate Real Estate for internal and external audiences. With superior business writing skills and significant media relations experience, this role will plan and draft press releases, social media communications, marketing collateral, website copy, internal communications, multimedia projects, events, award submissions, key messaging for projects, reports, and presentations. This position will manage external agency support and liaise with brokerages, conference organizers, and project partners, as required.The Director, Marketing and Communications, Real Estate, must possess a degree or diploma in marketing, communications, business, or a related field and have 10+ years of related experience in marketing and communications, including experience in marketing and communications for real estate development.Key AccountabilitiesAct as a marketing and communications business partner for Fengate Real Estate with a focus on understanding the business, objectives and pipeline to inform strategic planning and effective content on a continuous basisPlan and prepare press releases, social media communications, marketing collateral, website copy, internal communications, multimedia projects, award submissions, key messaging for projects, reports, and presentationsManage media relations for Fengate Real EstateOversee Fengate Real Estate advertising program, analyzing data to ensure objectives are being metWork closely with internal teams to ensure all deliverables are fully achieved and executed on time and within budgetTrack and analyze traditional and digital engagements, data and trends for planning and reporting purposesCollaborate and contribute with brand, marketing and communications initiatives at a firmwide level, as requiredManage external agency support and liaise with brokerages, conference organizers, and project partners, as requiredPlan, develop, execute, and publicize events and launchesStay current on marketing and communications trends and opportunities for real estate developmentResearch’s specific political, regulatory and market trends to keep the business informed of potential changes within the development industry.Works with the Development team and assists with general administration as required; andOther duties within the scope, spirit and purpose of the job, as requested by management. Ability to influence and persuade others to ensure timely project completion required.Core CompetenciesBeing Authentic – Inspiring trust and being courageous.Focusing on Performance – Being accountable and driving results.Understanding Stakeholders – Knowing the needs of those who rely on you.Building Effective Relationships – Collaboration and communication.The CandidateExperienceThe successful candidate will be a self-starter that enjoys working in and fast-paced yet collegial environment, has a strong commitment to deadlines and the team, is process oriented with a high sense of ownership in their work, and possesses a high degree of intellectual curiosity. This individual will have a strong background in brand architecture and brand experience. A capable communications executive is highly desired that can help out the team when it comes to media relations and pitching.Key CompetenciesA minimum of 10+ years of related experience, including experience in real estate development marketing and communications.Superior business writing skills.2+ years of media relations experience.Strong understanding of digital marketing strategy, including websites, social media, and how to leverage data analytics to continuously improve strategies and results.Skilled experience with Wordpress, Microsoft 365, social media and media monitoring platforms.High flexibility with strong interpersonal skills that enable one to work effectively across teams in a driven environment, and the confidence and experience to work independently as needed.Ability to prioritize and manage conflicting demands; excellent time management.Proactive with recommendations and planning, and getting the information needed to drive a deliverable forwardEducationA degree or diploma in marketing, communications, business, or a related field.SE# 510674061