BRAND EXPERIENCE MANAGER

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Building our BRAND by creating engaging fan communication and amazing Righteous experiences at our Headquarters and events across Canada for fans, partners & fellow Righteous-onians.

This full time role is in person at our Calgary, AB HQ - our Google-meets-Willy Wonka factory where the magic happens!

WHO ARE WE?

Our mission at Righteous is to enrich people’s lives, and have a tangible impact on how companies look, how they act, the way they treat their people, and what we all deserve in terms of quality and integrity as consumers. The vision has always been built on forging strong relationships, empowering our people, innovation, forward thinking, and legendary customer experience backed by the best quality products possible.

We think differently, act differently and challenge others to be the change they want to see in the world—we just happen to do it by making gelato. Enriching people's lives, one tiny spoonful at a time.

Righteous has been named to the list of Canada's Most Admired Corporate Cultures and has been a certified Great Place to Work since 2018, including Best Workplace in Manufacturing, Best Workplace for Women, and Best Workplace for Youth. We’re one of Alberta's Top 75 Employers, and named one of Canada's Top Small & Medium Employers.

WHO ARE YOU?

You’re dynamic and outgoing, and you thrive in the intersection between creativity and commerce - where every interaction is an opportunity to showcase our brand while driving revenue growth.

You love brands, and you're energized by providing an outstanding customer experience and building a community of rabid brand fans. You can think big, but you're on top of every detail - because you know that to deliver a memorable brand experience it’s the details that make the difference.

Your ability to navigate the ever-evolving landscape of social and digital marketing as well as your ability to deliver a great fan experience sets the stage for success, as you lead the charge in elevating our brand through immersive experiences and great consumer communication.

We’re ready to unlock the potential of the Righteous Experience business unit and take our marketing to another level - and you have the business acumen, entrepreneurial spirit, and people skills to do it!

YOUR MISSION:

The mission for this role is to build Righteous sales and brand value via the creation of a rabid and multiplying fan base.

As a leader within the Righteous Marketing Team, this role has three main responsibilities:

• Provide thought leadership, energy and creativity to our marketing efforts with a focus on delivering world-class social and digital brand communication
• Drive rapid growth of the Experiences Business Unit, which includes Brand Activations, Food Truck Events, and in-Person Experiences such as Gelato Academy and Tour & Tastings
• Ensure that all of our external interactions with Fans, Partners, Customers, etc. deliver an above-expectation experience.

Reporting to the President, the Brand Experience Manager is a hands-on leader who is the first impression of the brand. You will share our story digitally and lead the Experience team to success through superior planning and the attention to detail that delivers outstanding execution and an incredible fan experience.

These experiences include the big things like Brand Sponsorships, Activations that may occur in the community, at a trade show or in our factory via Tours, Tastings and Gelato Academies. It’s also the little things that leave a big impression, like the best customer experience on the phone, at the door, or at a sampling inside a grocery store.

Regardless of where or when, you take true ownership, and are excited to take this area of the business to a whole new level! You’ll think outside the box on opportunities and drive revenue and profitability growth through your innovation.

WHAT WILL YOU BRING TO THE TABLE?

TOP SKILLS: Project Management, Time Management, Customer Service, Business Acumen, P&L, Business Development, Event Planning and Execution

EXPERIENCE:

• Proven Social and Digital marketing success
• You have strong financial acumen, having managed a budget and ideally been responsible for growing sales and profitability.
• You’ve led people and teams and know that it’s best done from the front!
• Ideally you’ve had experience in customer service and know what it takes to make a customer a Fan!
• Ideally you’ve worked with brands and have experience in taking them to another level (experiential marketing, event management, grassroots marketing, etc.)
• Nice to haves are Food Safe Certificate and Cafe or Food Service Experience

ABILITIES & TRAITS:

• Behavioural competencies include Relationship Building, Creativity, Assertiveness, Leadership, Attention to Detail, Collaboration, Problem Solving, Decision Making, Process Improvement, Adaptability and Analytical Skills
• Strong organizational and project management skills.
• Proactive in nature, finding ways to increase revenue and experience.
• Ability to lead a team of 3-8 part-time team members, effectively motivating your team to high performance and those 5 Star Reviews!
• Embody a friendly, passionate, and positive spirit and obsessed with providing every fan with a great experience and exceptional customer service
• Value strong teamwork and are able to effectively participate and motivate others working within a team environment, but also able to work and problem solve independently
• Flexibility within schedule may include early mornings, evenings, split shifts, and occasional weekends,
• Ready to jump in and get your hands dirty - willingness to go above and beyond
• Ability to utilize business tools and software such as Excel and PowerPoint
• Very strong familiarity and ability to administer social media and digital marketing platforms, Facebook, Instagram, Google, SEO tools, etc.
• Excellent communication skills - your words reflect enthusiasm for other humans and embody the Righteous brand voice
• Strong experience working with vendors and managing vendor relations

TOOLS:

• You'll bring your own laptop and cellphone! Our B.Y.O.Device Program ensures all team members work with the tools that work for them, while our small business keeps operating costs low so profit can stay with the team. *Note - rent to own programs can be made available.

A DAY IN THE LIFE - YOUR ROLE + RESPONSIBILITIES:

• Live the brand and our 8 core virtues & evangelize our delicious creations with passion in everything you do.
• Demonstrate commitment and involvement in our pursuit of making the world more awesome through participation in our Social and Environmental programs, events, initiatives and goals
• Follow Righteous Good Manufacturing and Hygiene Practices and Food Safety and Quality Policies and Procedures

LEADERSHIP

• Build, gain alignment and support of an amazing annual marketing plan.
• Project manage major Brand Experiences and Sponsorship execution, including or similar to Calgary Folk Music Festival, Global Fest, Trade Shows, etc.
• Proactively explore innovative and impactful ways to improve processes, experiences and revenue opportunities.
• Explore cost efficiencies and marketing opportunities.
• Set and execute quarterly goals and strategies for key KPIS as well as individual performance initiatives.
• Manage all activities of Brand Ambassadors and external marketing partners.
• Oversee gelato manufacturing plan for events, and donations when needed.

EXPERIENCE EXECUTION (Directly or via the Experience team)

• Work with internal and external partners to execute the annual marketing plan
• Manage execution of all external app and delivery platforms.
• Manage communication with external shipping partners
• Manage and systemize day-to-day inventory tracking
• Work alongside innovation to create new and seasonal flavors where required.
• Safely learn to operate all required equipment to make the best quality product.
• Ensure all required equipment is always clean and ready to go!

CUSTOMER SERVICE

• Communicate with the customers you’ve worked hard to get
• Ensure all external interactions with the brand deliver a 5-star Righteous experience.
• Be the actual face (and voice), of Righteous! Own every direct interaction with our fans and partners - answering the phone and door, fan inquiries with energy, positivity creating a wow!
• Perform other related duties as required and assigned. This is taking care of little things that are big things, no task is too small for you.

Team members of Righteous enjoy awesome benefits and share in our financial success, proudly offered to eligible full-time and part-time team members including:

• Come as you are! Everyone is welcome.
• Comprehensive benefits designed to support our team's Wellness & Mental Health, including medical, dental, vision, out-of-Canada emergency medical, critical illness, long-term disability and an Employee Assistance Plan.
• Competitive Total Rewards and the opportunity to own a piece of Righteous through our Equity Incentive Plan
• Personal & Professional Development Fund
• ALL THE GELATO YOU CAN EAT!
• In-house coffee bar and snacks for days
• Team Lunch Every.Single.Day.
• Giving Gang
• Family friendly schedules, paid family leave and adventure time (as the role permits)
• … and we're just getting started!

HOW TO APPLY FOR THIS ROLE:

When you send us your resume, to be considered you must include a cover letter that answers the following 5 questions:

• What value would you bring to our team? (other than the 10 things listed below, because they require zero talent)
• What is your favourite brand and why?
• Why do you want to work for Righteous?
• What can Righteous do for you?
• What makes you weird?

Please complete the full application as detailed below - we can’t want to meet you!

We want you to know that we’re aware of our own biases and work hard to reduce them from our hiring. We use a tool called a psychometric assessment that helps us understand if your skills and personality are great for this role. (It will also help us see if you’re great for a different role on our team!) It can take some extra time, but it helps us ensure we’re only measuring what really matters.

Righteous is an equal opportunity employer and does not discriminate against any applicant for employment on any basis including, but not limited to: race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification.

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