Associate Manager, Media Planning & Strategy

What you’ll do Are you looking for a career defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! The  Associate Manager of Planning & Strategy, Triangle Retail Media (TRM), will be responsible for planning and integrating successful media campaigns, along with delivering insights to inform targeting strategy, media mix, performance and flighting. TRM is Canadian Tire Corporation’s (CTC) rapidly scaling Retail Media Network Business across banners. Investing behind this business and scaling it over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by: Utilizing sales & onsite performance data, client knowledge, and media expertise to develop campaign recommendations for clients that consists of budget allocation across ad products, building custom audiences, and flighting strategy Creating and maintaining media plans, blocking charts, work back schedules, budget summaries, plan delivery and campaign performance reports Engaging in direct conversations with key media partners to build and manage TRM’s advertising solutions within the media marketplace Collaborating closely with sales team and help develop & streamline processes to quickly deliver and present media plans (e.g., audience sizing, inventory availability) and marketing solutions to achieve measurable business results for assigned portfolio Working closely with internal cross-functional stakeholders to ensure proper tagging and set up of all campaigns to allow for accurate data capture and campaign analytics across our suite of solutions Monitoring the latest trends in media, including channels, advertising formats and technologies to improve campaign performance for clients Championing a customer-focused culture and developing strategy and outreach plans for underserved / in-active clients Staying ahead of the curve by constantly identifying and evaluating new marketing solutions in the form of, but not limited to media buying platforms and new partner & content opportunities that can integrate seamlessly into driving outcomes for your portfolio of accounts What you bring Bachelor's degree in marketing, business, economics, operations, or a related discipline 5+ years of experience in a strategy/ planning role in media / advertising at agency/ client side A working technical knowledge of media buying/ ad serving with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners’ business objectives Experience in demand side platforms (DV360, GDN, Facebook, etc.) as well as with media planning and website analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.) History of creating high ROAS media plans and targeting recommendations Understanding of retail media networks and offerings Critical thinking skills with an ability to tackle unique projects with a positive and problem-solving mindset Excellent verbal and written communication skills with experience in facilitation and influencing executive leadership levels through building relationships Demonstrated strategic and analytical approach, with the ability to navigate ambiguity and manage multiple priorities Hybrid We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. #LI-RM1