Digital Marketing Manager

If you're looking to be placed with one of Robert Half's clients, you should apply for this Digital Marketing Manager position. You could be the experienced, knowledgeable Digital Marketing Manager for this position, if you understand the ins and outs of marketing strategy, analysis, and campaign execution. We're seeking someone who can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts. Do you boast a customer-first mindset and have experience enhancing online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you looking to make a huge impact? You will be tasked with using your copywriting, art direction and social media skills to expand a brand's reach while increasing brand loyalty and awareness. This permanent employment opportunity is based in the Toronto, Ontario area.Major responsibilities- Take care that the CRM plan is executed when expected and within budget- Integrate with product and operational teams to identify key opportunities to heighten the customer journey & experience- Allot clear communications to the customer that are pertinent to their needs and life stage- Prioritize take up of products/services through new channels to fall in line with business objectives- Administer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI- Form, advocate, make, and oversee long-term digital marketing campaigns; additionally spearhead short-term advertising and marketing solutions- Head a strong team of digital specialists and manage the digital strategy- Exert more insight and analysis into the effectiveness of CRM initiatives- Less than one year of experience required - Talented in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM - Experience in frontline customer journey, driving traffic to our main site - Strong understanding in vendor management - A steady combo of skill, management experience and initiative- Experience with Search Engine Marketing Professional Organization (SEMPO)- Good understanding of PPC Campaigns- General familiarity with Brand Awareness- Proven knowledge of advertisements- Google Ad experience preferred- Experience with Google AdWords- Well-founded grasp of analytics- Practical knowledge of Campaign Planning- Solid understanding of CRM- Prior experience with Paid Social- Previous experience working with Performance Marketing- Skills in Growth marketing- Hands-on experience with Paid Advertising- Earlier work involving PPC (pay per click)- Deep understanding of Facebook Insights- Quality experience with design- Wide ranging experience with PPC- Comprehension of Search Engine Marketing Professional Organization (SEMPO)- Database experience required - Comprehension of Content Management System (CMS) & Digital Marketing System (DMS) - Carefully designed multi-channel marketing and digital brand consistency - Has proven track record in building digital brands with strong ROI - Previous managerial roleWe thank all applicants, but only qualified candidates will be contacted. Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.Only job postings for jobs located in Quebec appear in French.© 2024 Robert Half. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.