Marketing Manager

Our client is a unique health care services company. We are looking for a Marketing Manager to join their dynamic and growing team. Our client is a unique start-up with strong financials. This is an opportunity for a hungry marketer with experience in e-commerce and pay-per-click (PPC) advertising to join an exciting organization and make a real impact. The successful incumbent will develop and implement a strategic plan, as well as manage a team of in-house marketing specialists and freelancers. This is a chance for someone to work at a strategic level, collaborate with senior management, and be part of a growing organization, where opportunities are limitless. This is an in-office position located in Burnaby.

Responsibilities:

• Manage a team of 2 in-house marketers and 2 freelancers.
• Develop and implement comprehensive marketing plans to achieve business objectives, working closely with the senior management team to achieve goals.
• Manage and optimize paid advertising campaigns across various platforms including Google Ads, Meta (Facebook & Instagram), TikTok, and Microsoft Advertising.
• Utilize expertise in PPC advertising to drive targeted traffic and conversions.
• Lead performance-based marketing initiatives, including affiliate marketing programs, to expand our reach and customer acquisition efforts.
• Oversee content marketing strategies, ensuring the creation and optimization of engaging content that enhances SEO performance.
• Collaborate with internal teams to ensure brand consistency and effective messaging across all marketing channels.
• Monitor and analyze marketing performance metrics to track effectiveness and optimize strategies accordingly.
• Manage the marketing team, provide guidance, feedback, and foster a collaborative and innovative environment.
• Stay up to date with industry trends and best practices to keep the company ahead in a competitive market.

Qualifications:

• 5-8 years of experience with D2C marketing, with a strong focus on e-commerce, at the marketing manager or senior marketing specialist level.
• Experience with paid advertising – including PPC advertising, particularly on platforms like Google, Meta, TikTok, and Microsoft.
• Experience with performance-based marketing, with a strong focus on affiliate marketing.
• A strong understanding of content marketing and SEO, including the ability to develop and optimize content when needed.
• Solid understanding and experience in brand management.
• Able to manage a team and provide effective leadership – we are open to marketers with experience managing a team or those who are at the point in their career where they are ready for the responsibility.
• French fluency is an asset but not required.
• Strategic in nature – excited to develop and implement a strategic plan and bring fresh ideas to the senior management team.
• Able to manage a budget of $2 million.
• Hungry and ready to grow.

Jessica Miles is one of our very successful Senior Recruiters here at Goldbeck. She specializes in recruiting professionals for sales, operations, and senior management in Production & Operations, Mining, Oil, & Gas, Forestry & Agriculture, Industrial Sales, Life Sciences & Biotech. Jessica has successfully filled very difficult searches for demanding clients across Canada, the USA, Europe and Asia. Jessica takes great pride in the time and effort she takes to understand her client’s requirements. She then methodically and thoroughly scours all passive and active candidates in the relevant labour markets. Like all of our recruiters at Goldbeck Recruiting, Jessica uses the most up-to-date digital candidate sourcing tools and methodology. This is combined with candidate evaluation techniques using precise matrix systems and thorough face-to-face interviews.