Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, St.Hubert, The Keg, Montana’s, Kelseys, Pubs, Bier Markt, East Side Mario’s, Landing Group, New York Fries, the Burger’s Priest, The Pickle Barrel & Catering, State and Main, Elephant and Castle and Original Joe’s. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer - we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.
The Quebec Brand Manager reports directly to the VP Marketing and has responsibility for the execution of Quebec marketing campaigns, promotions, digital/social media marketing, content development, menu updates and data analysis to drive Corporate and Franchised sales and traffic.
What you'll do in this role:
- Adapt national calendar and marketing programs, recommending any modifications or additions needed for the Quebec market (print and digital menu boards, direct mail, email, social media, website, POS etc.)
- Develop 360 media plans in partnership with media AOR to build the notoriety necessary to generate the required traffic for the calendar
- Lead the development of the creative strategy, advertising plan and creative executions working with the ad agency
- Manage and create strategies for social content development for Quebec, vendors, and influencers, as well as reporting and analyzing brand impacts
- Develop and lead partnerships, sponsorships and experiential campaigns
- Develop local marketing tools and support Quebec franchisees local marketing programs, including restaurant opening and renovation support
- Provide analytical feedback on marketing programs and menu mix, creating reports and drawing conclusions from the data
- Manage Harvey’s Quebec budget
- Manage French guest feedback
- Conduct competitive monitoring and update information on the competition
What we are looking for from you:
- University Degree, BBA, BCom preferred
- Minimum 5 years marketing experience in brand marketing, planning and execution of 360 advertising and social/digital campaigns (creation, production and media) - restaurant experience preferred
- Excellent verbal and written communication skills (Bilingual French/English)
- Creativity and an ability to produce innovative and original ideas
- Detail oriented with strong analytical and strategic thinking abilities
- Knowledge of budget management
- Strong interpersonal and influencing skills
- Time and project management skills, including the ability to work on multiple projects at the same time
- Able to travel to Toronto occasionally and to visit Quebec franchisees when necessary
What’s in it for you?
- Flexible/Hybrid work environment
- You’d be joining a close-knit, innovative team of creative and energetic go-getters
- You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
- 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
- A welcoming, fun and safe work environment founded on respect
- Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
- Industry-leading benefits, wellness programs, and total rewards programs
Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.
Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact [email protected]