Sales and Marketing Director

Sales and Marketing Director “Amenida Senior's Community: Where Comfort Meets Care!”Why We Shine?Amenida Senior's Community, established to provide exceptional care and a fulfilling lifestyle for seniors, offers a warm and supportive environment in Surrey for more than 20 years. With a focus on personalized care, they emphasize independence and well-being through tailored services and engaging activities. Amenida prides itself on fostering a community where residents can thrive socially, emotionally, and physically, supported by dedicated staff who prioritize each individual's comfort and dignity.Empowerment and Growth: We foster professional advancement through tailored training, hire based on attitude, and commitment to a culture of inclusivity and collaboration.Community Engagement and Work-life Balance: Prioritizing social responsibility, we actively give back through our Foundation, while ensuring a balanced work-life harmony for personal and professional flourishing.Job Title: Sales and Marketing DirectorLocation: Pickering, OntarioStart Date: ImmediatelyCompensation:Salary: $60,000 - $80,000 AnnuallyAnnual bonusOpportunity for advancement and growthYour Day to Day:The Sales and Marketing Director’s duties will include, but are not limited to, the following:Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy.Initiate and execute plans to increase resident retention rate.Monitor competitive activity, and develop proactive and reactive plans.Develop and implement annual and quarterly sales, community engagement and marketing plans in line with strategic goals.Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.Work with the General Manager to ensure rooms are ready for possession.Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.Make presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence.Provide a weekly report outlining current initiatives.Ensure all marketing and admission packages are complete and on hand.Monitor changes in marketplace, i.e. demographics, changing lifestyles and provide feedback to senior leadership.Marketing Responsibilities:In collaboration with marketing department, create content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material and corporate pitches, proposals and presentations.Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty.Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention.Ensure marketing content is written with the brand in mind and guarantee the best user experience across all platforms.Business Development Responsibilities:Enhance and streamline sales, marketing, customer service processes.Participate in the Quality Improvement Program.Collaborate with General Manager in managing P&L, streamline spending, financial reporting and payroll processing.Other duties as may be assigned by managementWhat You Bring to the Table:A minimum of 5 years of experience in a sales and marketing managerial role from Senior’s Home and Retirement Industry.Diploma or Degree from a recognized College or University in Marketing or Business.Knowledge of Senior Home Industry is required.Fluency in Korean and Chinese language is required (in addition to English).Nice to have:Advanced oral and written communication skills, including presentation and group facilitation.High standards of behavior, a professional attitude and commitment to quality service.Ability to work independently with limited direction.Excellent organizational skills with ability to multi-task.Ability to develop and maintain working relationships with outside agencies and organizations.Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.Ability to exhibit a professional attitude and image with a commitment to quality service.Thorough knowledge of Microsoft Office applications.A class 5 driver’s license and access to a reliable vehicle.Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team. #J-18808-Ljbffr