POSITION SUMMARY:
The role of the Senior Campaign Manager is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.
RESPONSIBILITIES:
- Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.
- Develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
- Manage and oversee campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
- Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
- Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
- Ensure invoice clearing and budget management.
- Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.
QUALIFICATIONS:
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Associate experience in digital media.
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner.
- Full understanding of the roles of various digital channels.
- Understanding trafficking and website tagging processes an asset.
- Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok, would give leverage to this application.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for data, emerging media and technology.
- Passion for continuous development.
- Client service oriented.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
KINESSO connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, KINESSO leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. KINESSO operates in over 70 markets worldwide. For more information, please visit https://kinesso.com.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.